Expert-Secrets full book

that could keep them from success; things beyond the individual’s
control, such as time or the economy
So in a more complicated sale, you need to imagine what their false beliefs
are related to each of these three things. The good news is that if you completed
the exercise in Secret #9, you already have a huge list. You just need to put each
of the false beliefs into the correct categories.
So all the false beliefs you found that are related to “the vehicle”, put them
into the first column. False beliefs about their own “internal beliefs” go in the
second column, and “external beliefs” into the third. Now decide which of those
false beliefs is the CORE belief holding them back in each column and put it at
the top.
Go ahead and do this exercise now. You’ll be using this information
throughout the rest of this book.
Now that you have your list of false beliefs, you will also need an Epiphany
Bridge story to go with each of them. You will be using the stories more when
we get to Section Three. For now, just create the list and identify the #1 reason in
each category that would keep them from taking action on your new opportunity.
Let me show you an example.
In my ClickFunnels presentation, I initially pique their curiosity by sharing
my opportunity switch headline we created in Secret #4:
How to Create a 7-Figure Funnel in Less Than 30 Minutes Without Having