Expert-Secrets full book

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this book as guidelines.Question #1: What’s the new opportunity I’m offering?Answer: Increasing webinar sales using my weekly webinar modelFor this product, we were selling automated webinar software, which wasnothing new. So I offered them a NEW opportunity to sell more throughwebinars using my weekly webinar model. This was a new opportunity that mostpeople (at the time) had never heard of.Question #2: What is the one Big Domino for this offer?Answer: If I can get them to believe that doing webinars through mymodel is the only way they can get to 7 figures in the next 12 months,then they have to give me money. So I wrote out this title:How to Make (at Least) 7 Figures Next Year with THIS Webinar ModelQuestion #3: What special offer can I create for those whopurchase?Answer: I spent five minutes writing out my stack on a whiteboard,including everything I would give people who purchased through myaffiliate link. His software helped people conduct webinars, so Ibrainstormed things I already had that would complement what he wasselling. Here is what my stack looked like:• What You’re Gonna Get…• The Perfect Webinar Script $497• The Perfect Webinar Training $9,997• Video of My Closing LIVE $2,997• Perfect Webinar Funnel $997• My Webinar Funnel…PricelessTotal Value: $14,988
Question #4: What is my Epiphany Bridge origin story?Answer: The story about how I bombed at my first event and ArmandMorin taught me how to do the stackQuestion #5: What are three false beliefs they have about this newopportunity (the 3 Secrets), and what Epiphany Bridge stories willI tell to break those false belief patterns?I broke them down like this:A. What is their #1 false belief about webinars (the vehicle wewere putting them into)?B. What Epiphany Bridge story do I have that got me to believein webinars?I knew my epiphany had occurred when I learned the script for how to sellon webinars (which eventually became the Perfect Webinar). So I then wrote onthe whiteboard:Secret #1: It’s All About the ScriptThen I went into Secret #2.C. What is their #1 false belief about their personal ability toexecute on this vehicle?D. What Epiphany Bridge story do I have that got me to believein my abilities?For me, my big epiphany was understanding how the webinar modelworked, and that I could actually do it. So I then wrote on the whiteboard:Secret #2: Understanding the ModelFinally, I thought about the third secret.E. What is their #1 false belief or outside force that they thinkwill keep them from success?
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
Page 166 and 167: A big mistake people make is going
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Page 172 and 173: Here you introduce the next compone
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Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
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Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 204 and 205: One of the biggest secrets about th
Page 206 and 207: between each question.3. The best t
Page 208 and 209: me, too.What happens if you get gre
Page 210 and 211: wrote a book called The Question, w
Page 212 and 213: one of these three things, you can
Page 214 and 215: Great! Here’s how it works. My fe
Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
Page 230 and 231: WORST time to contact your Dream 10
Page 232 and 233: product that you both promote and b
Page 234 and 235: having me or my team work with you
Page 236 and 237: REFERENCESAbagnale, Frank with Stan
Page 239 and 240: Table of ContentsTitleCopyrightCont
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