Expert-Secrets full book

reason we call this the Perfect Webinar is because we’ve tightly engineered it to
deliver the most conversions. I believe it’s as perfect as you can get.
So for right now, I strongly recommend that you script out everything
you’re going to say word for word. That way, you know you won’t forget
anything. Once you’ve delivered the webinar live a few dozen times, it will
become second nature and you can improvise all you want. And even if you say,
“No way, I don’t want to read a script!”, at least go through the process of
writing it down as you go through this section. I really want you to be successful
right out of the gate. Let’s go!
THE INTRODUCTION AND THE ONE THING
In a traditional webinar, this first part of the presentation should take 5 to 10
minutes. If you are using this in other selling environments, you can do this part
in a much shorter window. Its job is to build rapport and get people excited about
what they are going to learn.
1. Title Slide
The title slide is the first thing people will see when they log on to the webinar
or watch the replay. It’s got the webinar headline you wrote earlier: How to
__________ without __________. The goal here is to encourage curiosity and
get people to stick around.
Hey everybody! Welcome to the webinar. This is __________ and today
I’m going to show you how to __________ without __________.
This is an example of my title slide: