Expert-Secrets full book

for the first time, they’re going to want to share it because sharing
something new gives them an immediate increase in status. Just
think about when videos on YouTube or Facebook go viral.
What’s happening behind the scenes? I’ve worked with teams
who create viral videos for a living, and they’ve found that videos
go viral when they are cool and new because others want to be
the first to show them to their friends. Discovery immediately
increases perceived status.
2. No pain of disconnect Because they don’t have to admit they
made bad decisions in the past, there is no longer a huge pain of
disconnect from what they are currently doing. They can just
move on to something brand new. No pain of disconnect = no
decrease in status. Improvement offers sell THROUGH the pain,
where new opportunities sell AWAY from the pain.
3. Dream replacement One reason many people struggle to
make the changes they want and need in their lives is the fear of
failure. If they try to change and it doesn’t work for them, then
their dreams are dead. So they will give up potential success for
fear of losing their dreams. We know that “without a vision, the
people perish”. When you make a new opportunity, you’re giving
them a new dream to move toward.
4. Greener pastures We’ve all heard a million times that “the
grass is always greener on the other side of the fence”, right?
Instead of trying to convince people that their grass is green or
offering to fix their grass, allow them to follow you to the other
side of the fence. That’s where they want to be anyway. Stop
trying to make existing things that aren’t working better, and
focus on fresh, exciting, NEW ideas that will inspire people to
follow you!
I hope by now you appreciate how important it is to create a mass
movement for your cult-ure. When you have a charismatic leader, a future-based
cause, and a new opportunity, you have the perfect environment for REAL
change. Once you have that environment, you can get people to follow you and
pay you so you can move them forward and change their lives for the better.
But most people get stuck here. HOW do you actually create the new
opportunity? And if you are already selling something else, how do you
reposition it to become that new opportunity for your movement?