Expert-Secrets full book

most important steps.
1. Find a hot market.
2. Ask them what they want.
3. Give it to them.
That’s it. Simple, right?
Because we’re the experts in our respective niches, it’s easy to assume we
know what people want. And while sometimes we may be right, more often we
miss the mark. (Probably because we are so close to our own ideas.)
For example, I own a company called OvercomePornography.com. When
we started that company, we assumed that we were mostly selling to men who
wanted to overcome their pornography addictions. But after running a simple
Ask Campaign, we discovered that the people who responded were primarily
wives and mothers who were looking for help for their spouses or kids. Just
imagine how that changed the final product and how we sold it.
We used an Ask Campaign to collect lots of important information from our
market. And we used that information to create a product people really wanted.
Let me show you how this works. First, you create a very simple page that
asks, “What’s your #1 question about __________?”
On the same page, I offer people a ticket to the beta group of my
masterclass for free if they’ll tell me their #1 question about my topic. The page
reads: