Expert-Secrets full book

them. About the only thing you can’t do is ignore them. Because they
change things. They push the human race forward. And while some
may see them as the crazy ones, we see genius. Because the people
who are crazy enough to think they can change the world, are the ones
who do.
After finding that quote, I knew who our energy drink was for. Now we call
it “Ignite: Energy For Those Who See Things Differently.” People say, “Yes,
that’s me! I see things differently. I’m a rebel, an entrepreneur, a coder…
someone who is trying to change the world.” So that is how I create something
that people can identify with.
To get people to identify with your movement, come up with something
simple that you can put on a t-shirt your members could wear that would make
them identify with your movement. Think “I’m a __________” or “I
__________.”
I’m a Funnel Hacker.
I’m a Lady Boss.
I build funnels.
I see things differently.
I’m a biohacker.
What would your tribe wear proudly on their chests?
4. Create your own Title of Liberty. In the ancient Americas, a military
commander named Captain Moroni led an army into a war they couldn’t win.
Some of his troops started to lose faith in their mission, and some even left to
join the enemy forces. The captain needed to do something quickly to save his
army and his people. The story goes that he took his coat and tore it into a
makeshift flag. And he wrote on it, “In memory of our God, our religion, and
freedom, and our peace, our wives and our children.” Then he put that flag on
the end of a pole and called it the Title of Liberty.
When people saw it, they rallied around their leader Moroni, and in a scene
that I can only imagine was similar to Mel Gibson’s famous freedom speech
from the movie Braveheart, they renewed their faith in the cause and went on to
win the war.