Expert-Secrets full book

WHAT, you need to give the class a sexy title that will attract your dream
customers. I try to create a title that focuses on the result this workshop will
deliver. I do that by filling in this phrase:
How to [result they desire most] Without [thing they fear most]
So for my ClickFunnels masterclass, I could create something like this:
How to Create a 7-Figure Funnel in Less Than 30 Minutes Without Having
to Hire, or Be Held Hostage by, a Tech Guy
Or if my niche were “flipping houses on eBay”, the title of my masterclass
would be something like:
How to Make a Quick $10k This Weekend by Flipping Your First House On
eBay Without Getting a Loan From a Bank
If I created a niche for helping kids with ADHD, the title could be:
How to Naturally Destroy Your Kid’s ADHD and Help Them Get Better
Grades Without Giving Up Their Favorite After-School Snacks
If I were a relationship coach:
How to Reconnect With Your Wife and Find the Passion in Your Marriage
Without Having to Go Through Painful Counseling or Wasting Time
Talking
If I were selling weight loss through ketosis, I’d use something like:
How to Stop Exercising and Still Lose Weight Through a Little-Known
Trick That Almost Instantly Puts Your Body into Ketosis, Without Giving
Up Your Favorite Carbs
You can plug most opportunity switch masterclasses into that framework,
and create quick titles that people will be interested in.
The 5 Curiosity Hooks / Getting Out of The Red Ocean Okay, you’ve
written down WHO you’re going to serve and WHAT the vehicle is. Next you
need to make that new opportunity as sexy and exciting as possible. You have to
figure out the big idea that will draw people to you. Why would they shift from