Expert-Secrets full book

the Potato Gun Story.
1. What is your backstory that gives us a vested interest in
your journey? I was a broke college student athlete trying to
make money online. I learned that people were making money
selling information products online, so I created a DVD teaching
people how to make potato guns and started to sell it. I was using
the extra money I made from our potato gun sales to keep
wrestling so I wouldn’t have to drop out of school.
2. What is it you want to accomplish? I wanted to be able to
support my wife so she wouldn’t have to work and we could
eventually start our family.
a. What is the external struggle you are dealing
with? The external struggle was that I was only making
a few dollars a day, and many days I actually lost
money, so I wasn’t able to make enough money to
support her, let alone a new baby.
b. What is the internal struggle you are dealing
with? The internal struggle was that my wife was
supporting me. I was supposed to be the man in the
relationship, but my wife was working two jobs while I
was going to school, wrestling, and living out my
dreams. I felt like a failure as a husband.
3. What was the wall or problem you hit within your current
opportunity that started this new journey? The problem was
that Google had changed their algorithms and increased their ad
costs. Suddenly my little potato gun website was no longer
making any money, so I had to turn it off, which literally killed
my only source of income.
4. What was the epiphany you experienced and new
opportunity you discovered? I met a friend who told me about
how he was adding upsells to his products. By doing that, he was
able to make more money from every customer who came in, and
therefore all his websites started working again in spite of
Google’s increased costs. I learned that normal websites weren’t
enough anymore to make money online, you needed an actual
sales funnel. So I found someone who was selling potato gun kits,
and I partnered with them and started selling them as an upsell.