Expert-Secrets full book

Getting people to give you money is also one of the best ways you can hold
them accountable to their goals. I struggled with my business for almost two
years because I was so scared of investing in myself. I was never able to ask
other people to invest in the products and services I created either. It wasn’t until
I started making financial commitments with different coaches and mentors that
I was finally able to become congruent. Because I was investing in myself, I was
able to go out and ask others to invest in themselves with my products and
services.
I know selling may not be your favorite activity. But when people pay you,
it gives them the transformation they need to change their lives. It’s a cool cycle
that we have a chance to go through—you get to create something, test it out
and, if it works, you get paid. The more you focus on that cycle, the more lives
you will be able to change.
The Expert Secrets process focuses on one core funnel, the Perfect Webinar
—getting you into the habit of producing a live event every single week.
Consistency pays! And if you spend any time inside my ClickFunnels or Funnel
Hacker communities, you know there are lots of other ways to monetize your
knowledge, provide value to your customers, and make money. You can just
keep stacking funnel upon funnel based on what your audience needs and wants.
I want to invite you to hang out with me and the other amazing people in
my world. Spend time in our Facebook groups, watch our videos, come to our
events, and make friends with other people like you. They may be in a different
market and have a different message, but they have the same mission. They’re
trying to change the world in their own little way. That’s been my driving force
for the last decade, and I just feel so blessed to have a chance to work with
entrepreneurs like you who are doing the exact same thing.
With that said, I encourage you to master the skills in this book. Become a
master storyteller. Really become the vehicle for change that I know you can be.
After you’ve done that, I encourage you to go deeper. Spend more time with us
and figure out how to take your company, your business, and your customers’
lives to the next level.
Thanks for spending this time with me. I’ll talk to you soon.
Russell Brunson
PS: Remember, you’re just one funnel away…