Expert-Secrets full book

This makes the promotion process a lot easier.
Promotion Strategy #1 The easiest and best way to work with your Dream
100 is to get them to promote you and your new opportunity to their following.
That’s my #1 goal. I focus hard on the relationship. And when the time is right, I
ask them to promote my webinar. I reach out to my Dream 100 by sending them
a physical newsletter and package in the mail every month with information
about the special promotions we are running and how they can be part of them.
Even though my Dream 100 has grown to nearly 600 people, I still send a
package and give them a call every month.
Not everyone on my Dream 100 will promote my products. In fact, many of
them I can never even get on the phone. But I consistently market to them,
because one YES can put me in front of their audience of hundreds of thousands
of people or more! I’ve had times when one person on my Dream 100 has said
yes, and within three months that relationship netted over a million dollars. It’s
worth consistently building relationships with those people. I would say that
about 30% of the traffic into my funnels comes from this strategy.
Promotion Strategy #2 While my main goal is to get my Dream 100 to
promote my product, oftentimes they can’t or won’t, and that’s okay. Over the
past few years, most of the social networks have opened up their advertising
platforms so I can promote to the fans and followers of specific people or
companies. For example, I can go to Facebook and show ads to all the Tony
Robbins fans (one of my Dream 100). You could go to Twitter and target Ashton
Kutcher’s followers (if he’s in your Dream 100).
So I create specific ads to target the followers of each person on my Dream
100 list. Each network is different and they change frequently, so you’ll need to
stay on top of the networks you want to use. But if you go to
www.FillYourFunnel.com, you can see the most up-to-date training for each
network. About 40% of my traffic comes from this strategy.
Promotion Strategy #3 So where does the last 30% come from? About
10% comes from marketing, search engine optimization, and other things we’re
doing each day, but the last 20% comes from something I learned called
“integration marketing” from my first mentor, Mark Joyner. He wrote an
awesome book by the same name that shows you how to integrate into the sales
flow of your Dream 100.
If you look at the sales path that customers of people on your Dream 100
are going through, you can find places where it would make sense for your
products or services to be offered. The idea is to integrate your offers into their
natural sales funnel. Can you put one of your products on one of their thank-you
pages? Can you put your ad in a PS on their emails? Could you co-create a