Expert-Secrets full book

would be worth. Our second choice was to raise the price a little, and
give you absolutely everything you need to succeed.
Their Two Choices: The goal for this close is to help them realize they are
crazy if they don’t invest with you today.
The way I see it, you’ve got two choices. Your first option is to do
nothing and not take this leap of faith (which is 100% risk free).
Your second option is to pony up this tiny investment today
(compared to all the value you’ll get in return) and just give it a shot.
See if it’ll work for you. If it doesn’t—for whatever reason—you get
your money back. There’s no risk. You have nothing to lose but the
stress and headaches.
Us vs. Them The goal for this close is to call out people as either do-ers or
dabblers.
I’m guessing there are two kinds of people listening to me right now.
You’re either a do-er or a dabbler. The dabblers love to sit and listen
and learn, but they rarely ever do anything and often look for any
excuse not to move forward.
Some of you are do-ers. You’re not sure how this is going to work
for you, but you see how it’s worked for me and for other people, so
you have faith that it will work for you as well. And what I’ve found is
that it’s the do-ers who get ahead in life, while the dabblers don’t ever
really seem to progress.
The Hand Hold: This close is where you actually walk them through the
sign-up process.
When you are ready to change your life, this is what you need to start
doing. First, open up a browser window—I don’t care if it’s Google
Chrome, Firefox, Safari. I’m going to open Chrome right now and
show you how this works.