Expert-Secrets full book

program. We positioned it as an opportunity switch whenever we sold it to
people who had any other type of job. We showed them how this was the highest
paying part-time job in the world. And for those who were already using
ClickFunnels or who were already consultants, we showed them how becoming
certified would allow them to offer a new service to their clients. (When we get
to Section Three on conversion, you’ll see exactly how we speak to both
audiences when we create our sales presentations.)
Now that you know why your offer needs to be a new opportunity, let’s dive
into how you can create that offer correctly from the ground up.