Expert-Secrets full book

and I look for people who are already in those submarkets. When I got started
over 10 years ago, I used to look for forums full of people in my submarket. So
if my new niche was about flipping houses on eBay, then I’d look for forums
about real estate investing. I would become part of those communities and start
participating in the groups.
Notice I didn’t say, “Post spam messages about the masterclass.” You need
to give before you can take. So I go in and answer questions for a week or two.
People see that I’m there to add to the community. And then, after I’ve become a
familiar face who provides lots of value, it’s usually okay to invite those people
to answer my survey and take the masterclass for free.
I don’t use forums as much these days because most of that communication
is happening in groups inside of Facebook. In the future, there may be a different
platform where people gather in groups, but regardless the concept is the same.
If you’re looking for people on Facebook, search for groups in your submarket,
and join the active groups. Then become an active participant in those
communities and provide value. Then, when it’s appropriate, ask people,
“What’s your #1 question about __________?” and post a link to your survey.
Of course, you can always run paid ads directing people to the survey, as
well. If you’re in a hurry, some Facebook or Google ads can get you answers in a
hurry. But if you’d prefer not to spend money at this stage, social media groups
work well.
Using the survey data Run traffic to the Ask Campaign page until you
have about 100 responses. Out of those 100, you’re going to find 8 to 10 core
questions people are asking over and over. Those questions will become the
titles of the modules in your masterclass. For example, when we ran the Ask
Campaign for my “how to make a potato gun” product, people asked things like: