Expert-Secrets full book

them into every funnel we have.
There are a few different ways that we’ve successfully used this so far. The
first was just writing out each story for the emails. The second way was making
videos telling each of the stories, and then linking to the video inside of the
emails. Honestly the way they receive the story matters less then following the
actual story structure that you learned about earlier in this book.
One of the keys to remember in soap opera sequence like this is that each
email needs to pull people into the next story in the next email. Think about how
good soap operas, reality shows and most shows on TV are able to pull you
through the commercial breaks and week to week by getting you excited by what
is about to happen, then cutting it off. We do the same thing in these emails,
teasing about the next email that’s coming so they are anxiously waiting for it.