Expert-Secrets full book

CONCLUSION: YOUR INVITATION
Phew!
I’m sure that right now you’re probably feeling like you have been drinking
from a fire hose, and I totally understand that. The concepts I’ve laid out here
took me over 10 years to discover from dozens of different mentors and a whole
lot of trial and error. I wish I’d had something like this when I got started. I hope
that instead of feeling overwhelmed, you’ll realize that this is actually a huge
shortcut.
I only shared in these pages those things that have been proven to work in
my own and our other members’ businesses. You can have faith, knowing that
you’re not implementing stuff that has been proven in hundreds of different
markets.
The diagrams that I included in each chapter should also help you quickly
recall the core messages so you’ll be able to reflect on them over and over again
and refer to them quickly as you build your cult-ure, create your products, tell
your stories, and build your funnels.
If you’re wondering where you should start, this is what I’d recommend.
1. Become VERY clear about who you want to serve and what
new opportunity you will create.
2. Get results for your beta group. Your results will become the
foundation your expert business will grow from.
3. Become a master storyteller. This is the most important skill
you can learn.
4. Change the world. Your message has the ability to change
people’s lives, so use it.
I hope that reading this book has been a great investment of your time. I
spent over 18 months writing it and rewriting it because I wanted it to be perfect
for you. But no matter how good you make a book, it can never be as good as