Expert-Secrets full book

SECRET #13
THE ONE THING
It’s time. Are you ready to put your Perfect Webinar presentation script
together? You have all the foundational pieces you need at this point. So we’re
just going to go right through the script writing process from start to finish.
You’re going to write a whole presentation right now.
Typically, I create this either in PowerPoint or Keynote, so I’m going to
teach the next few sessions slide by slide with an image to show the concept
behind each one. If you’re doing a webinar, this graphic shows what you’d put
on the slides. If you’re using this script as an email sequence or some other
selling system, use the slides as a reminder of what you need to cover at each
phase.
Let’s talk about scripting for a minute. When it comes to presenting
webinars, there are two kinds of people. Some like to just look at bullet points on
the slide and improvise. And others like to have an entire script written out that
they can just read word for word. Personally, I’m in the first group. However, the