Expert-Secrets full book

funnel in their market.
False Belief #2: I’m not technical.
• Epiphany Bridge Stories for False Belief #2: I tell the story
about how I used to have a big tech team build funnels that cost
thousands of dollars, and how we were able to change that after
we built ClickFunnels. I then show them a product demo so they
see how easy it is even if they are not technical.
False Belief #3: I don’t know how to drive traffic.
• Epiphany Bridge Stories for False Belief #3: I tell them my
story about how I reverse engineer from where my competitors
get traffic, so I can easily get traffic from the same places.
So I am plugging in my Epiphany Bridge stories that I created in Secret #9
that will break their core chains of false belief.
Finally, I rewrite each of those false beliefs and the stories that go with
them into a “secret” that causes curiosity so people will want to listen. Curiosity
is the key!
Here is how I rewrote my three core false beliefs into my three secrets.
Secret #1: Funnel Hacking How to Ethically Steal Over $1,000,000 Worth
of Funnel Hacks from Your Competitors for Under $100
Secret #2: Funnel Cloning How to Clone a PROVEN Funnel (Inside of
ClickFunnels) in Less Than 10 Minutes
Secret #3: My #1 Traffic Hack How to Get the Exact SAME Customers
Who Are Currently Going to Your Competitors to Start Coming to Your Funnel
Instead!