Expert-Secrets full book

So we drove to the next Home Depot in town, and this time we went into stealth
mode. I hid the camera under my jacket, then pulled it out and started recording
what we were buying as we bought the pipes, barbecue igniters, and propellants.
We returned home and filmed ourselves assembling the guns. We described
each step as we did it, shared the secret barrel-to-chamber volume ratios we’d
discovered, told them about our favorite propellants, and instructed them how to
keep safe. Eventually, we had a video explaining the whole process. Then we
turned our homemade video into a DVD to sell online.
While I never became a millionaire as a potato gun expert, we did make
sales. In fact, we averaged anywhere from $20 to $30 a day selling that product,
which was huge for a couple of college kids. It completely transformed my life
and helped me understand the power of an expert business.
Now as inspiring as selling potato gun DVDs can be, I believe the true
value of an expert business isn’t the money you make, but the people’s lives
you’re able to change through your message. And while the people who bought
my DVDs were able to have a great time making potato guns, I felt like what I
had learned from the process of selling my first information product was just a
stepping-stone for something bigger. Something I was meant to do. Little did I
know at that time that this was where my real journey would begin. A journey
that has lasted over a decade now.
I started to find other experts in areas of life that fascinated me. We took
their messages and promoted them through this Expert Secrets system I was
developing. Many of the early projects we worked on failed. But with each
failure came a lesson on what worked and, more importantly, what didn’t work. I
became obsessed with why people buy and what you can do to influence their
purchasing decisions.
Even more rewarding was the impact that the right message can have on
someone at the right time in their life. Like when someone is trying to lose
weight, and they find an expert who resonates with them, inspires them, and
gives them the right opportunity to finally make that change. Or the person who
is trying to do better in school, or a couple trying to strengthen their marriage, or
an entrepreneur who wants to grow a company—we all need help to grow. And
we seek out experts for that help.
One of our companies helps people overcome pornography addiction. We
partnered with an expert, created an information product, and started selling it
online. Our message landed in the hands of men who were struggling with this
addiction. Wives and mothers found our courses and used them to better
understand the people they love who struggled with this addiction. We started to
make money but, more importantly, we watched as marriages were saved,