Expert-Secrets full book

other option than to believe that Jesus Christ is the Savior. If he is truly the
Savior, then all the other concerns you have about Christianity disappear.
If the Bible is true, then Jesus is the Savior.
The Bible is true.
Therefore, Jesus is the Savior.
As a Christian, if I can get someone to believe the Bible—their one Big
Domino—then it knocks down every other domino and makes any other
argument irrelevant to the person who has that belief.
But it’s not just in religion. We see this happening everywhere around us
from politics to sports to the people we spend time with. That’s why it’s hard to
have an argument with someone about something they truly believe in. When
that seed of belief is there, it doesn’t matter how much you try to convince them
otherwise, it has already knocked down all the other smaller dominos that you’re
trying to stack back up.
The One Thing, aka The Big Domino Statement When we launched
ClickFunnels, I tried to figure out the one key belief that I needed my audience
to understand and believe. I came up with this basic statement:
If I can make people believe that (my new opportunity) is / are key
to (what they desire most) and is / are only attainable through (my
specific vehicle), then all other objections and concerns become
irrelevant and they have to give me money.
If I can get someone to TRULY believe that the new opportunity is the key
to what they want the most, and they can ONLY get it through my vehicle, then
they have no other options but to buy. This is the key to launching your
movement. Belief.
Here is what I used for ClickFunnels:
If I can make people believe that funnels are the key to online
business success and are only attainable through ClickFunnels,
then all other objections and concerns become irrelevant and they
have to give me money.