Expert-Secrets full book

SECRET #20
EMAIL EPIPHANY FUNNELS
One of my biggest breakthroughs happened when I realized that I could use
this Perfect Webinar process in ALL areas of my marketing, including email. In
DotComSecrets, I talked about a concept I learned from Andre Chaperon called
Soap Opera Sequences (SOS), which are the emails you send to someone when
they first join your list. He called them soap opera sequences because each email
ends with a hook that draws you to the next episode, just like a soap opera does.
For years, I had been using SOS emails with different story structures. (I
even shared some in the DotComSecrets book.) But when I started seeing people
use the Perfect Webinar in different situations like Facebook Live and video
sales letters, I had a thought…I wonder if this would also work as an email
sequence? In fact, I wonder if I could do ALL the selling by email, and not even
push them into attending a presentation. It seemed so crazy, I figured it just
might work. So I took the Perfect Webinar and broke down the four core stories
and the stack, added each into an email, and tested it out. The results were…
well, they were amazing! So much so that we are now going back and adding