Expert-Secrets full book

My goal for this presentation is to help two types of people. For those
who are beginners, you’ll get [what the presentation / new opportunity
will do for them, or how it will fulfill their desires]. For more
experienced people, you’ll get [alternative].
Sometimes my inclusion is for beginners versus advanced, but other times
it’s based on different parts of the market who may be watching. For example:
If you own a retail store, you’ll get __________ from my presentation, but
if you own an online store, you’ll get __________ from the presentation.
4. The Ruler: Goal #2—The Big Domino
This next slide is typically an extension of my goal, and it’s where I first show
them the Big Domino. Remember you created your Big Domino sentence
earlier? It looked like this:
If I can make them believe that [new opportunity] is key to [what they
desire most], and / but it is only attainable through [specific vehicle], then all
other objections and concerns become obsolete.
So this slide restates that sentence in the form of goals.