Expert-Secrets full book

Bridge story will replace those old stories.
Step #4 Think about your own Epiphany Bridge story for each of those
false beliefs. What happened to change that belief for you? As you build out
these steps for your customers, you’ll notice that you had mostly the same
beliefs, experiences, and stories. So just go back in time and remember what
gave you the big “aha” that shattered those beliefs for you. Make sure you have a
story for each of the false beliefs. If you don’t have a personal story, it’s okay to
use stories from your customers or even people in the news.
You might not use all these stories, but you should start building up an
inventory of stories to use in the future. After you complete all four steps, go
back and practice telling your stories using the Epiphany Bridge script from
Secret #6. The better you get at telling the stories, the more effective you’ll
become at persuading others, and you’ll know exactly what to say when
customers bring up objections.