Expert-Secrets full book

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Now that they know they have nothing to lose, I like to make their choice assimple as possible. Help them see that this really is a no-brainer.The real question is this: Is it worth gambling a few minutes of yourtime to check this out? Even if it only does HALF of what I’veclaimed today, it will pay for itself as soon as __________.64. Stack SlideNext I show them the Big Stack slide one last time, with everything they’regoing to get and the total value. I go through each element line by line one lasttime to cement the offer in their minds before my final pitch.65. Urgency / Scarcity Bonus
The two most valuable tools in marketing are urgency and scarcity. Here you’regoing to add a bonus upgrade that’s only available right then. You can createurgency and scarcity by offering something special to a certain number ofpeople, or for a certain amount of time (or both).Do not skip this part! It is the key to getting people to buy immediately. Ifthey leave the webinar, the chances of them coming back and buying later arealmost zero. In fact, I usually give a bonus only for those who are actually onlive that I don’t offer to those who only watch the replays later. That encouragespeople to show up live, but it also gives them a reason to sign up before thepresentation is over. The deadline is the key.66. Closing Call to Action / Q&A SlideThis is the slide I end my presentation with, and it stays up during the entirequestion and answer session. There are a few key components to this slide.• Recap of the offer
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EXPERT SECRETS
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EXPERTSECRETSTHE UNDERGROUND PLAYBO
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DEDICATIONTo Deagan Smith, who reig
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SECTION FOUR: THE FUNNELSSecret #17
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Information is how that’s done. I
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ACKNOWLEDGMENTSI wanted to start by
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WHAT IS EXPERT SECRETS?Expert Secre
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went to Home Depot and bought the p
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families were repaired, and people
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Growing up, Jacob always wanted to
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TO GROW AN EXISTING COMPANYIf you a
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SECTION ONECREATING YOUR MASSMOVEME
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SECRET #1THE CHARISMATIC LEADER /AT
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And it’s a tragedy for a couple o
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the ones who are a chapter or two b
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ocean, which is why it can be diffi
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Question #2: Are the people in this
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moves them to action and helps them
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the most money, is right in the mid
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Here is a quick recap of why each o
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simple thing to confirm the suspici
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Those are a few of the keys to beco
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your own cult-ure.Our job as expert
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create sales funnels to get rich, b
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I had made a million dollars in a s
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company, it was very difficult for
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Your cult-ure needs a Title of Libe
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We took the phrase we created to he
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I’ve broken down the elements of
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We are Funnel Hackers, and these ar
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to revolutionize the music industry
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Dan Kennedy once told me, “If you
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you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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Page 134 and 135: SECTION THREEYOUR MORAL OBLIGATIONS
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Page 142 and 143: madness.) And while it may seem lik
Page 144 and 145: Notice that the three secrets are n
Page 146 and 147: SECRET #13THE ONE THINGIt’s time.
Page 148 and 149: 2. Intro / RapportEarlier you learn
Page 150 and 151: My goal for this presentation is to
Page 152 and 153: 6. Epiphany Bridge Story #1 (Origin
Page 154 and 155: For many people, the initial story
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Page 160 and 161: Finally, you’re just going to res
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Page 166 and 167: A big mistake people make is going
Page 168 and 169: Usually there’s a common reason p
Page 170 and 171: 35. The Problem This Tool Solved fo
Page 172 and 173: Here you introduce the next compone
Page 174 and 175: Do you see how this works now? You
Page 176 and 177: Now that we’ve given them the big
Page 178 and 179: Before you reveal the actual price,
Page 180 and 181: For years, I ended my sales present
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Page 186 and 187: we ate, he started asking me casual
Page 188 and 189: exchange is greater than keeping th
Page 190 and 191: So now I’ve told you how the whol
Page 192 and 193: Type in www.__________.com. On this
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Page 196 and 197: SECRET #17THE PERFECT WEBINAR MODEL
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Page 202 and 203: Sometimes I tweak my headline to in
Page 204 and 205: One of the biggest secrets about th
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Page 208 and 209: me, too.What happens if you get gre
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Page 214 and 215: Great! Here’s how it works. My fe
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Page 218 and 219: F. What Epiphany Bridge story do I
Page 220 and 221: 2. You built an improvement offer a
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Page 226 and 227: SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229: From there, I drilled down into a s
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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