Expert-Secrets full book

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SECRET #1THE CHARISMATIC LEADER /ATTRACTIVE CHARACTEREvery great mass movement has a leader. It’s easy to assume that some peopleare just born leaders and others are not. It’s possible that your biggest fear whenyou first read the title Expert Secrets was that you aren’t a born leader or anexpert. I know that was true for me, and still is some of the time.In my personal life, I am pretty shy and reserved. But when I’m in myelement, speaking about the topics that I’ve mastered, I am able to lead. You see,people become leaders when they first try to master something for themselves.Then after they’ve discovered a path for themselves, they share their knowledgewith others. It starts with your own personal growth, but then transitions tocontribution.
So if you’re nervous about having what it takes to be a charismatic leader, Iwant to spend a few minutes talking to you. My guess is that you are amazing.And I bet that the more amazing you are, the harder it is for you to believe it.Am I right?I’ve had a really rare opportunity to coach thousands of experts around theworld in almost every market you can dream of. What’s interesting is when Ilook at all these amazing people changing the lives of tens of thousands (and insome cases millions) of people, almost all of them have felt an internal pull towant to serve and help people. It’s almost like a voice inside them telling themthey are destined for greatness.Yet at the same time, they have this other voice that consistently tells themthey’re inadequate, that they’re not enough. Not smart enough, not focusedenough, not thin enough, not experienced enough, not good enough…The strange thing is that often the more they do and the more people theyhelp, the louder the voice of inadequacy becomes. Whether you’re just startingthis journey or you’ve been at it for a while, just know that the biggest hurdleyou’re likely to face is being okay with positioning yourself as an expert.What’s equally important to understand is you’re not alone. I really feel forpeople struggling with that negative inner voice because, in all honesty, that’s theway I often feel. I feel like I have been blessed beyond what any human beingshould ever be blessed with on this Earth. And I feel that this gift I’ve beengiven from God is something I must share. In fact, if I don’t share it, that wouldbe an injustice to Him and the people I could serve.Yet as I am out there in the trenches every single day building companies,working with entrepreneurs, trying to change the world in my own little way, Istill wrestle with these feelings of inadequacy. As I talk to people, I realize thatthese same feelings keep most people from ever taking on the mantle of anexpert. The voice keeps them from stepping up and stepping into that role.
Page 2 and 3: EXPERT SECRETS
Page 4 and 5: EXPERTSECRETSTHE UNDERGROUND PLAYBO
Page 6 and 7: DEDICATIONTo Deagan Smith, who reig
Page 8 and 9: SECTION FOUR: THE FUNNELSSecret #17
Page 10 and 11: Information is how that’s done. I
Page 12 and 13: ACKNOWLEDGMENTSI wanted to start by
Page 14 and 15: WHAT IS EXPERT SECRETS?Expert Secre
Page 16 and 17: went to Home Depot and bought the p
Page 18 and 19: families were repaired, and people
Page 20 and 21: Growing up, Jacob always wanted to
Page 22 and 23: TO GROW AN EXISTING COMPANYIf you a
Page 24 and 25: SECTION ONECREATING YOUR MASSMOVEME
Page 28 and 29: And it’s a tragedy for a couple o
Page 30 and 31: the ones who are a chapter or two b
Page 32 and 33: ocean, which is why it can be diffi
Page 34 and 35: Question #2: Are the people in this
Page 36 and 37: moves them to action and helps them
Page 38 and 39: the most money, is right in the mid
Page 40 and 41: Here is a quick recap of why each o
Page 42 and 43: simple thing to confirm the suspici
Page 44 and 45: Those are a few of the keys to beco
Page 46 and 47: your own cult-ure.Our job as expert
Page 48 and 49: create sales funnels to get rich, b
Page 50 and 51: I had made a million dollars in a s
Page 52 and 53: company, it was very difficult for
Page 54 and 55: Your cult-ure needs a Title of Libe
Page 56 and 57: We took the phrase we created to he
Page 58 and 59: I’ve broken down the elements of
Page 60 and 61: We are Funnel Hackers, and these ar
Page 62 and 63: to revolutionize the music industry
Page 64 and 65: Dan Kennedy once told me, “If you
Page 66 and 67: you could increase it in the future
Page 68 and 69: for the first time, they’re going
Page 70 and 71: Other times it’s actually switchi
Page 72 and 73: program. We positioned it as an opp
Page 74 and 75: But you can’t get good unless you
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“What’s the catch? What’s in
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WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
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SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
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the emotional connection with that
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I take this new concept or word tha
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was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
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you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
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Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
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I’m sure that for some of you thi
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12. Show Other People’s ResultsTh
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Finally, you’re just going to res
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back of the room to buy. If anyone
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SECRET #15THE STACKI consider this
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A big mistake people make is going
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Usually there’s a common reason p
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35. The Problem This Tool Solved fo
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Here you introduce the next compone
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Do you see how this works now? You
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Now that we’ve given them the big
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Before you reveal the actual price,
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For years, I ended my sales present
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Now that they know they have nothin
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• Countdown clock for 30 minutes
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we ate, he started asking me casual
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exchange is greater than keeping th
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So now I’ve told you how the whol
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Type in www.__________.com. On this
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window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
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Sometimes I tweak my headline to in
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One of the biggest secrets about th
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between each question.3. The best t
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me, too.What happens if you get gre
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wrote a book called The Question, w
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one of these three things, you can
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Great! Here’s how it works. My fe
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this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
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From there, I drilled down into a s
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WORST time to contact your Dream 10
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product that you both promote and b
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having me or my team work with you
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REFERENCESAbagnale, Frank with Stan
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