Expert-Secrets full book

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ACKNOWLEDGMENTSI wanted to start by giving a very special thanks to Daegan Smith. A few yearsback, he had a conversation with me about “belief” and what’s possible whensomeone truly believes in something. We then started talking about how wecould create that true belief in the minds of the people we were trying to serve.That one conversation took me on a journey that lasted over five years and hasresulted in this book. You will see many things I learned that day and over thenext few years from Daegan woven into these pages. Without his ideas, thisbook wouldn’t have been possible.I want to thank Perry Belcher, for helping me understand new opportunitiesand status, Dan Kennedy for teaching me how to use character andcommunication, Michael Hauge for showing me story structure, Blair Warren forhis work with persuasion, Jason Fladlien for teaching me how to break andrebuild belief patterns, and Armand Morin for creating the stack. Those conceptscreated the foundation this book was built on.I’m so grateful for my Inner Circle members and people inside of our“Funnel Hacker” community, who are willing to take these crazy ideas and testthem in literally hundreds of different markets. You’ve given us the ability to testthings at scale in a way that has never been possible in the history of directresponse marketing. We’re able to see what things work in which markets, andmake adjustments based on that feedback. This book is infinitely better becauseof your real-world, in-the-trenches testing of these concepts.I also know that none of this would be possible if it weren’t for my teamhere at ClickFunnels—Todd Dickerson, Dylan Jones, Ryan Montgomery and therest of the development team—for building ClickFunnels and continuing tomake it better every day. This platform is what has given entrepreneurs like methe ability to get our messages out to the world. John Parkes, Dave Woodward,and the rest of our marketing team for helping us to get ClickFunnels and thismessage into the hands of every entrepreneur in the world. Brent Coppieters andhis support team for creating the best possible customer experience for ourentrepreneurs. And everyone else who is helping to serve our community. Thereare so many amazing people who are part of the movement we are creating hereat ClickFunnels, it would be impossible to name them all.
And last, I want to thank Stephen Larsen, for being a constant soundingboard during this book project. Without your excitement for this book, it neverwould have been completed. And Julie Eason, for dedicating the better part of ayear to help me write this book…twice. If it weren’t for you, this would still justbe a bunch of random thoughts inside my head.Thank you.
Page 2 and 3: EXPERT SECRETS
Page 4 and 5: EXPERTSECRETSTHE UNDERGROUND PLAYBO
Page 6 and 7: DEDICATIONTo Deagan Smith, who reig
Page 8 and 9: SECTION FOUR: THE FUNNELSSecret #17
Page 10 and 11: Information is how that’s done. I
Page 14 and 15: WHAT IS EXPERT SECRETS?Expert Secre
Page 16 and 17: went to Home Depot and bought the p
Page 18 and 19: families were repaired, and people
Page 20 and 21: Growing up, Jacob always wanted to
Page 22 and 23: TO GROW AN EXISTING COMPANYIf you a
Page 24 and 25: SECTION ONECREATING YOUR MASSMOVEME
Page 26 and 27: SECRET #1THE CHARISMATIC LEADER /AT
Page 28 and 29: And it’s a tragedy for a couple o
Page 30 and 31: the ones who are a chapter or two b
Page 32 and 33: ocean, which is why it can be diffi
Page 34 and 35: Question #2: Are the people in this
Page 36 and 37: moves them to action and helps them
Page 38 and 39: the most money, is right in the mid
Page 40 and 41: Here is a quick recap of why each o
Page 42 and 43: simple thing to confirm the suspici
Page 44 and 45: Those are a few of the keys to beco
Page 46 and 47: your own cult-ure.Our job as expert
Page 48 and 49: create sales funnels to get rich, b
Page 50 and 51: I had made a million dollars in a s
Page 52 and 53: company, it was very difficult for
Page 54 and 55: Your cult-ure needs a Title of Libe
Page 56 and 57: We took the phrase we created to he
Page 58 and 59: I’ve broken down the elements of
Page 60 and 61: We are Funnel Hackers, and these ar
Page 62 and 63:
to revolutionize the music industry
Page 64 and 65:
Dan Kennedy once told me, “If you
Page 66 and 67:
you could increase it in the future
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for the first time, they’re going
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Other times it’s actually switchi
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program. We positioned it as an opp
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But you can’t get good unless you
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“What’s the catch? What’s in
Page 78 and 79:
WHAT, you need to give the class a
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ketosis. And that can happen even i
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most important steps.1. Find a hot
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and I look for people who are alrea
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gives you a really cool asset to us
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SECTION TWOCREATING BELIEFThe first
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implement this in my personal life.
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When someone believes they have to
Page 94 and 95:
SECRET #6THE EPIPHANY BRIDGEAfew ye
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Now at this point you’ve had an e
Page 98 and 99:
the emotional connection with that
Page 100 and 101:
I take this new concept or word tha
Page 102 and 103:
was freezing cold. My whole body wa
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years. He’s the guy that top scre
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• Make the character a victim of
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The Journey of Achievement This is
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In pursuing the goal, there must be
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SECRET #8THE EPIPHANY BRIDGE SCRIPT
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with the same things they are. When
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“Why is that important?”“Beca
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Now that you’ve had the epiphany,
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YOUR ORIGIN EPIPHANY BRIDGE STORYAs
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After I added a potato gun kit as a
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SECRET #9FALSE BELIEF PATTERNSWe al
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Or if your opportunity is about wei
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Bridge story will replace those old
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that could keep them from success;
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funnel in their market.False Belief
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SECTION THREEYOUR MORAL OBLIGATIONS
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this script and process to my Inner
Page 138 and 139:
you’re selling a $97 product, you
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excuse.Element #6: Exclusive Bonus
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madness.) And while it may seem lik
Page 144 and 145:
Notice that the three secrets are n
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SECRET #13THE ONE THINGIt’s time.
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2. Intro / RapportEarlier you learn
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My goal for this presentation is to
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6. Epiphany Bridge Story #1 (Origin
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For many people, the initial story
Page 156 and 157:
I’m sure that for some of you thi
Page 158 and 159:
12. Show Other People’s ResultsTh
Page 160 and 161:
Finally, you’re just going to res
Page 162 and 163:
back of the room to buy. If anyone
Page 164 and 165:
SECRET #15THE STACKI consider this
Page 166 and 167:
A big mistake people make is going
Page 168 and 169:
Usually there’s a common reason p
Page 170 and 171:
35. The Problem This Tool Solved fo
Page 172 and 173:
Here you introduce the next compone
Page 174 and 175:
Do you see how this works now? You
Page 176 and 177:
Now that we’ve given them the big
Page 178 and 179:
Before you reveal the actual price,
Page 180 and 181:
For years, I ended my sales present
Page 182 and 183:
Now that they know they have nothin
Page 184 and 185:
• Countdown clock for 30 minutes
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we ate, he started asking me casual
Page 188 and 189:
exchange is greater than keeping th
Page 190 and 191:
So now I’ve told you how the whol
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Type in www.__________.com. On this
Page 194 and 195:
window, go to www.__________.com, a
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SECRET #17THE PERFECT WEBINAR MODEL
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sign-up page. Whatever I can do to
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So yes, eventually I will suggest t
Page 202 and 203:
Sometimes I tweak my headline to in
Page 204 and 205:
One of the biggest secrets about th
Page 206 and 207:
between each question.3. The best t
Page 208 and 209:
me, too.What happens if you get gre
Page 210 and 211:
wrote a book called The Question, w
Page 212 and 213:
one of these three things, you can
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Great! Here’s how it works. My fe
Page 216 and 217:
this book as guidelines.Question #1
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F. What Epiphany Bridge story do I
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2. You built an improvement offer a
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them into every funnel we have.Ther
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told them about the new opportunity
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SECRET #22FILL YOUR FUNNELThe milli
Page 228 and 229:
From there, I drilled down into a s
Page 230 and 231:
WORST time to contact your Dream 10
Page 232 and 233:
product that you both promote and b
Page 234 and 235:
having me or my team work with you
Page 236 and 237:
REFERENCESAbagnale, Frank with Stan
Page 239 and 240:
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