Expert-Secrets full book

So now I’ve told you how the whole system works. I’ve shown you
how you can __________. I’ve shown you that you only need
__________ to make this all work. But you know what? To be
successful with this, you’re going to need more than information
alone.
I know you can be successful with this system, but you’re going
to need coaching. You will have questions that need answering. And
you might need help in the accountability department, too. Let me tell
you, I take my job as a coach very seriously. I won’t let you quit on
yourself. We will get through everything together. I can’t do that with
just a few videos and some PDFs. Information alone won’t cut it.
My success rate when people go at this by themselves is almost
0%. But my success rate for those who work with me is closer to
__________%. If information were enough, then you could have just
turned to Google. You need a guide who has been there before, who
can take you there right now.
Money or Excuses: The goal of this close is to get them to quit making
excuses about why they can’t buy.
I’ve been in this business a long time. And I’ve found there are only
two kinds of people. Those who are good at (making money, losing
weight, etc.) and those who are good at making excuses. You can’t be
both. If you’re the one making excuses…I hate to say it, but I think
you’re going to have a really hard time __________.
The good news is that you get to choose. In this moment, you can
choose which type of person you’re going to be. Don’t be someone
who makes excuses, be someone who actually __________.
Your Two Choices: The goal of this close is for them to understand why
you are charging so much money, and to make sure they are okay with that.
When we were deciding how to price this, we had two choices. The
first was to go as cheap as possible and sell as many as we could. Now
the problem with that is we would have no real incentive to pile on the
value. It would cost us more for those bonuses than the whole course