Expert-Secrets full book

with the same things they are. When they see that you were once where they are
now, they will have faith that you can take them where they want to go.
Your Desires
“What is it you want to accomplish?”
When you created your plot statement, you learned about the three foundational
elements of every good story.
• Character
• Desire
• Conflict
Here is where you talk about what it is that you desired the most. What
most people miss is that there are almost always two types of struggles keeping
you from what you desire the most: the more surfacelevel external struggles and,
more importantly, the deeper internal struggles that you (and your listeners) are
experiencing.
“What is the external struggle you are dealing with?”
The external struggle is what drives the journey of accomplishment—the
hero’s first journey. It’s tied to your desire and is usually based on one of the
goals you learned about earlier: to win, to retrieve, to escape, or to stop.
People are usually willing to share their external struggles, “I’m trying to
lose weight, but I can’t give up carbs.” Or “I want to start my own company, but
I just can’t find the time.” But these are rarely the real issues they are dealing
with. To find out the true cause of their pain, you need to dig deeper and share
your internal conflicts.
“What is the internal struggle you are dealing with?”
The internal struggle is the journey of transformation from fear to courage