Expert-Secrets full book

When someone believes they have to have a funnel (and they do), and that
I’m the only way they can get one, then they have to buy ClickFunnels. There is
no other option.
I’ve helped my Inner Circle members create these statements for their
businesses. We discovered that if we’re struggling to make a valid argument that
works, it’s typically because we didn’t create a new opportunity, but instead have
an improvement offer. If we haven’t created a blue ocean, then the argument
won’t be valid.
For example, I’ve seen statements that say something like:
If I can make people believe that (cutting calories and exercising) is
the key to (losing weight) and is only attainable through (my new
weight loss course), then all other objections and concerns become
irrelevant and they have to give me money.
That statement is NOT true.
If the belief you are trying to give them is that they need to cut calories and
exercise, there are a few problems.
1. You are NOT in the Prolific Zone—you are in the mainstream.
2. This is NOT a new opportunity. There are thousands of
identical programs crowding the niche of “cutting calories and
exercising”.
3. This is NOT a blue ocean. They could literally buy one of a
hundred different products to satisfy the belief you created.
this:
I would need to change my niche and my opportunity to be something like
If I can make them believe that (getting their bodies into a state of
ketosis) is key to (losing weight) and is only attainable through
(drinking Pruvit’s ketones, which put the body into ketosis within 10
minutes), then all other objections and concerns become irrelevant and
they have to give me money.