Expert-Secrets full book

SECTION THREE
YOUR MORAL OBLIGATION
Section One was all about creating your own mass movement. In Section Two,
you learned more about how to build up your followers’ beliefs so you can
introduce them to new opportunities that will change their lives. In this section,
we’ll shift gears and talk about sales.
One of my mentors, Jay Abraham, said that “if you believe in the product or
service you’re selling, then you have a moral obligation to try and serve your
customers in every way possible.”
Often we make the mistake of thinking that because our content is so good,
people will automatically follow us and pay for that information. Unfortunately,
that just isn’t true. One great example of this is Inner Circle member, Justin
Williams. His company flips more than 100 houses per year, netting over a
million dollars. And the best part is he does it all in under five hours per week.
So Justin decided to take his expertise, create a course, and sell it. His story
and the proof he had was amazing. Yet even though he tried selling it for over a
year, almost no one bought the course. He was shocked, because this had
changed his life and he knew it would for other people, too. He couldn’t figure
out why no one would buy it. Then he and his wife, Tara, decided to join my
Inner Circle to learn how to sell their program. By mastering the strategies in
this section, they took this little coaching company they had almost shut down to
over a million dollars within just eight months.
The term “sales” sometimes has a negative connotation. But when you layer
sales on top of the strategies I’ve already shown you, this process becomes
simple. I’m going to show you how to take the new opportunity and stories
you’ve created and weave them into a presentation that will convert your
listeners into customers.
The script you will learn over the next 6 secrets took me over 10 years to
create and master. It’s now been used by hundreds of entrepreneurs just like you
to sell large groups of people products and services in the shortest amount of
time possible.
I still remember the first time I saw somebody sell a product onstage. They