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Belch: Advertising and Promotion, Sixth Edition VII. Special Topics and Perspectives 20. International Advertising and Promotion © The McGraw−Hill Companies, 2003 Rebates/ Gift W/ Database Product Sweeps Refunds/ Purchase Marketing Sampling Legal Legal Legal Legal Legal Permit sometimes Legal Legal Legal, but state Legal, except required. All states privacy laws shortly therapeutics. require compliance anticipated. with special laws. Usually not allowed. Legal, but with many Legal, but with many Legal Legal restrictions and restrictions and conditions. conditions. Legal, very popular. Legal, but not Legal, popular. Legal, very popular. Legal, very popular. If requiring purchase popular. Mail must be or based on chance, discontinued at approval from Consumer Defense Dept. required. receiver’s request. Legal All consumers must Legal Legal, but Legal have the same consumer can discount based on request to have volume bought. names removed from database. Legal, but sweeps Legal, but not Legal Legal Legal based on chance or luck require authorization. popular. Subject to Legal Legal Legal Legal, but some compliance with restrictions on Lotteries & alcohol, tobacco, Amusements Act. medicines, solvents, Free prize draws & instant win must allow free entry. and some food. Legal, when based Legal Legal, if gift has very Legal, with many Legal, some on skill, purchase small value or there restrictions. restrictions. can be required. is an evident When based on material connection chance, free method between the goods of entry is required. or services offered. Legal, but must be Legal Legal, if gift has a Legal Legal absolutely free and very small value or is not connected to a identical to the good purchase. purchased. Usually not allowed when the premium is free. Legal, should be Legal, only to 3% Usually not allowed. Legal, but consumer Usually legal when checked with lawyer. maximum. Some small-value must consent first. only samples are giveaways are used. No regular allowed, lawyers original retail usually can find a way around the law. products. 701 Chapter Twenty International Advertising and Promotion
702 Part Seven Special Topics and Perspectives Belch: Advertising and Promotion, Sixth Edition VII. Special Topics and Perspectives 20. International Advertising and Promotion © The McGraw−Hill Companies, 2003 On-Pack On-Pack In-Pack In-Pack Near-Pack Country Premiums Coupons Premiums Coupons Premiums Argentina Legal Not in use. Legal Not in use. Legal Australia Legal Legal, third party Legal Legal Legal trading stamps not a problem. Belgium Legal, but with many Legal, but only when Legal, but with many Legal, but only when Legal, but with many restrictions. offering discount on restrictions. offering discount on restrictions. same product. Cross same product. Cross coupons forbidden. coupons forbidden. Brazil Legal, popular. Legal, but not Legal, popular. Legal, but not Legal, but not popular. popular. popular. Chile Legal Not in use. Legal Not in use. Legal Colombia Legal Legal Legal Legal Legal England Legal Legal Legal Legal Legal Finland Legal, if gift has very Legal, if the good Legal, if gift has very Legal, if the good Legal, if gift has very small value or there being offered free or small value or there being offered free or small value or there is an evident at a discount has is an evident at a discount has is an evident material connection very small value and material connection very small value and material connection between the goods there is an evident between the goods there is an evident between the goods or services offered. material connection or services offered. material connection or services offered. Restriction when between the goods Restriction when between the goods Restriction when directed to children. or services offered. directed to children. or services offered. directed to children. France Legal, if gift has a Legal, but only when Legal, if gift has a Legal, but only when Legal, if gift has a very small value or is offering discount on very small value or is offering discount on very small value or is identical to the good same product. Cross identical to the good same product. Cross identical to the good purchased. Usually coupons forbidden. purchased. Usually coupons forbidden. purchased. Usually not allowed when not allowed when not allowed when the premium is free. the premium is free. the premium is free. Germany Usually not allowed. Retailers cannot Usually not allowed. Usually not allowed. Usually not allowed. make price Must be checked reductions. with lawyer in every Consumers must case. collect an on-pack code and mail it directly to the manufacturer.
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1 Part Five Developing the Integrat
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620 Belch: Advertising and Promotio
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624 Part Six Monitoring, Evaluation
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IN2 Name and Company Index Belch: A
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IN14 Subject Index B Belch: Adverti
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