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IN8 Name and Company Index Belch: Advertising and Promotion, Sixth Edition Netherlands Institute of Public Opinion (NIPO), 643 Neuborne, Ellen, 800, 808 New Balance, 40, 552, 665, 728 New Product News, 516 New York Interconnect, 367 New York Palace, 129 New York Stock Exchange, 327, 495 New York Times, 137, 171, 322, 414, 415, 495, 500, 507, 572, 779 New York Times Sunday Magazine, 416 Newbery, Charles, 812 Newborne, Ellen, 81 News Corp., 689 News Network, 408–409 Newspaper National Network (NNN), 423 Newsweek, 301, 323, 324, 326, 393, 396–398, 403, 408, 411, 412, 426, 427, 687 Nextel Cellular Service, 384 Nickelodeon, 365 Niefeld, Jaye S., 810 Nielsen, Scott A., 808 Nielsen Interactive Group, 299 Nielsen Media Research, 305, 329, 330, 331, 334, 349, 352, 356, 359, 361, 373–376, 504, 636, 650; see also A.C. Nielsen Co. Nihon Television (NTV), 63 Nike, 15, 21, 40, 41, 58, 85, 96, 117, 141, 165, 168, 173, 235–236, 237, 240, 243, 247, 252, 256, 277, 280, 288, 289, 404, 458, 568, 625, 659, 660, 674, 675, 690, 722–723 NikeGoddess, 236, 404 9-Lives, 281 Nintendo, 197 Nissan, 88, 237, 238, 239, 299, 407, 659, 660 Nivea, 452 Nixon, Richard, 733 No Boundaries, 404 No Fear, 75, 257 Nokia, 15, 659, 679, 688 Noonan, David, 104 Nordica, 267, 394 Nordstrom, 404, 465, 474 Norelco, 241 Norins, Hanley, 802 Norman, Andrew, 377, 805 Norris, E.E., 803 Nortel Networks, 287, 616 North American Hunter, 407 North American Philips Lighting Corp., 292, 294, 296 North Communications, 456 North Power, 589 Norwegian Cruise Lines, 245, 270–272 Novartis Consumer Health Corp., 733 NPDFashion-World, 106 NRTA/AARP Bulletin, 394, 403 Nudd, Tim, 589 Nuprin, 114 NuSkin, 586 NutraSweet, 478, 552, 572, 694 Nutri-Grain, 55, 269 NW Air World Traveler, 455 NW Ayer, 238 O O, The Oprah Magazine, 403, 532 Oakley, 173 Ocean Spray, 732 O’Connell, Vanessa, 223, 271, 355, 760, 774, 802 O’Dell, Patricia, 807 O’Donnell, Rosie, 178 O’Donohoe, Stephanie, 816 Odwalla, 580 Office Depot, 457, 586 Ogilvy, David, 250, 256, 257, 259–260, 272, 275, 276, 622, 802, 803 Back Matter Index © The McGraw−Hill Companies, 2003 Ogilvy & Mather, 77, 93, 250, 253, 663, 680, 773 Ogilvy Interactive, 95, 96 Ogilvy Outreach, 663 Ogilvy Worldwide, 246 OgilvyOne Worldwide Interactive, 94 Ohanian, Roobina, 169, 799 O’Hara, Jim, 816 O’Keefe, Daniel J., 799 Olavsrud, Thor, 582 Old Milwaukee, 756 Old Spice, 643 Olde Brooklyn Beverage Co., 46 Oldsmobile, 55, 643 O’Leary, Noreen, 811 Olson, David, 319, 804 Olson, Jerry, 117, 119, 796, 797, 798, 799 Olympus, 576 Omnicom Group, 78, 98 One and All Shop, 84 1-800-COLLECT long distance, 271 OpenTV, 508 Orajel, 108 Orbitz, 496 O’Reilly, Bill, 625 Orsini, Patricia, 804 Orton, Charles Wesley, 462 Orwell, George, 291 Osborne, Magz, 813 Osbourne family, 371 Oscar Mayer, 153, 270, 287, 485, 511 Oshita, Koji, 813 Ostlund, Lyman E., 798, 811 Ostrom, T.W., 798 Ostrow, Joseph, 318, 319, 326, 804 O’Toole, John, 255, 803 Outback Steak House, 586 Outerspace, 97 Outpost.com, 276 Ovaltine, 511 Owen, Clive, 67 Oxygen, 365 P Pacific Sunwear, 106 Packard, Vance, 749 Palda, Kristian S., 802 Palm, 563 Palmeiro, Rafiel, 737 Palmer, Arnold, 175, 590 Pampers, 110, 658 Panasonic, 119 Pannill, Shelly, 812 Papa John’s, 726, 727–728 Paper, 266 Parade, 305, 414 Paramount Pictures, 456 Paramount Television Groups, 363 Parenting Magazine, 403, 612 Parents, 403, 719 Parker Pen, 671, 678 Parloff, Roger, 814 Parmalat USA, 574 Parmar, Arundhati, 676, 813 Parpis, Eleftheria, 84, 277, 804 Partnership for a Drug Free America, 582, 772, 773 PartyLite Gifts, 479 Pascual, Aixa M., 360 Passikoff, Robert, 193 Pastore, Michael, 808 Patti, 224 Patti, Charles H., 802 Patton, Phil, 133 Paul, Pamela, 806 Paul Mitchell, 107 Pavlov, Ivan P., 123, 797 Pawlosky, Mark, 815 PayDay, 185 PC Flowers, 301 Pearsall, Jed, 589 Pechmann, Cornelia, 800 Peckham, James O., 226, 802 Pedrick, James H., 804 Peebles, Dean M., 812 Peers, Martin, 805 Pells, Richard, 665 Pendleton, Jennifer, 802 Pennzoil-Quaker State Co., 259, 260 Penteado, Claudia, 689, 812 Penthouse, 585–586 People, 393, 406, 411, 736 People Weekly, 394, 403 PeopleSoft, 602 Pepitone, Berkshire, Piaget Worldwide, 615 Pepitone, James S., 615 Pepper, Don, 602, 795, 810 PepsiCo, 17, 42, 51, 90, 120, 175, 184, 185, 186, 223, 237, 256, 271, 287, 302, 352, 448, 453, 458, 485, 495, 498, 499, 511–512, 523–524, 539, 625, 646, 657, 659, 660, 674, 675, 687, 763, 775 Pepsodent, 664–665 Pepto-Bismol, 114 Percy, Larry, 799 Perdue Farms, Inc., 524 Perez, Evan, 525 Performance Research, 589, 651 Perot, Ross, 137 Perrier, 694 Perrin, Jane, 658 Pessemier, Edgar A., 797 Petco, 470 Peter, J. Paul, 117, 119, 796, 797 Petersen, Andrea, 816 Peterson, Will, 178 Peterson Milla Hooks, 84 Pets.com, 276 PetsMart, 470 Petty, Richard, 158, 799 Peugot, 477 Pfizer, 17, 199, 302, 352, 581, 585, 737, 738 Pham, Alex, 197, 650 Pham, Michel Tuan, 811 Philadelphia, 396 Philadelphia Phillies, 457 Philip Morris Cos., 17, 252, 302, 352, 403, 536–537, 539, 586, 657, 659, 736 Philips Electronics, 37, 156, 178–179, 432, 660 Phillips, Lynn, 799 Phillips, W.E., 813 Phillips Beverage Co., 756–757 Phillips Petroleum, 585 Phoenix Satellite Television Co., 689 Piagio U.S.A., 13 Pilgrim’s Pride, 575 Pillsbury, 54, 153, 512, 525, 542, 563, 566 Pine, B. Joseph, II, 795 Pinkleton, Bruce E., 801 Pitofsky, Robert, 734, 744 Pitt, Brad, 170 Pitts, Robert, 799 Pizza Hut, 175, 436, 625, 675, 726, 727–728, 763 Playboy, 396, 403 Plummer, Joseph T., 813 PNB, 589 Poindexter, J., 799 Point of Purchase Advertising Institute (POPAI), 437, 439, 550 PointCast, 495 Polaroid, 247, 254–255 Pollack, Judann, 815 Pollay, Richard, 765, 817 Pollock, Ted, 608–609 Poltrack, David, 300 Pomice, Eva, 804
Belch: Advertising and Promotion, Sixth Edition Pontiac, 498, 576 Pony, 166 Popular Science, 407 Porsche, 41, 274–275, 351, 473, 495, 598 Porter, Eduardo, 360 Porter Novelli, 63 Post Cereal, 199 Pottery Barn, 452, 474 Potts, Leanne, 817 Powder, 394 Power Rangers, 434 Powerade, 51, 54 PowerBar, 173, 176 PR Data Systems, 453 Prabhaker, Parul R., 805 Prego, 739 Premiere Radio Network, 383 Prentice, R.M., 808 President, 686 Preston, Ivan, 725, 815 Prevention, 403 Priceline.com, 276 Prime Image Co., 382 Princess Cruises, 63 Princeton Video Image, 457 Printers Ink, 740 Procter & Gamble, 17, 46, 72, 73, 74, 75, 88, 103, 132, 198, 211, 230, 237, 241, 257, 278–279, 291, 301, 302, 310, 352, 363, 376, 393, 425, 431, 485, 511, 513, 529, 530, 534, 535, 549–550, 568, 585, 588, 592, 637, 645, 650, 657, 660, 661, 663, 666, 679, 688, 716, 770, 775 Profile Bread, 732 Progressive Farmer, 394 Progressive Grocer, 395 Progresso, 119 Promedia, 456 Promo, 588 Promotion Decisions, Inc., 516, 649 Provident Bank, 574 Providian Financial, 586 Proximity Worldwide, 94 Pruzman, Todd, 818 PS Productions, 651 PSA Peugeot Citroen, 661 PSINet, 589 Psychic Readers Network, Inc., 482 Public Citizen’s Health Research Group, 737 Public Relations News, 564 Publicis Groupe, 78, 156, 694–695 Publicis U.S.A., 77 Publishers Clearing House, 411, 475, 741 Puck, Wolfgang, 437 Pulley, Brett, 689 Purex, 621 Purina, 470 Pursell, Chris, 805 Puto, Christopher, 270, 803 Q Qassim, Ali, 813 Quaker Oats, 41, 268, 271 Quaker State, 259, 260 Qualcomm, 589 Quarles, Rebecca C., 796 Quelch, John, 691, 692, 808, 814 Quick, Rebecca, 817 Quicksilver Inc., 106 QVC, 376, 477, 501 Qwest, 586 R RADAR (Radio’s All-Dimension Audience Research), 386 Radio Advertising Bureau, 378, 379 Radio Shack, 470 Back Matter Index © The McGraw−Hill Companies, 2003 Rado, 59 Rae, Stephen, 170, 800 Raghubir, Priya, 557, 809 Ragu, 739 Raho, Louis E., 814 Ralph Lauren, 257 Ralston Purina, 738 Ramos, Roberto, 45 Ransdell, Joseph, 798 Rapaille, G. Clotaire, 132 Raphaelson, Joel, 272, 803 Rapp, Stan, 462, 807 Rapp Collins Worldwide, 94 Ray, Michael, 150–151, 152, 273, 795, 798, 801 Ray-Ban, 451 Razorfish, 137 RC Cola, 543 RCA, 283 R.D. Percy & Co., 317 Reader’s Digest, 45, 167, 322, 393, 394, 396, 401, 402, 403, 475, 672, 687, 719 Real Networks, 300 Reckitt, 645 Recupero, Linda, 563 Red Bull, 103–104 Redbook, 315, 403, 532 Redken Laboratories, 76 Redstone, Sumner, 688–689 Reebok, 13, 40, 165, 166, 175, 363, 574, 589 Reed, J.D., 806 Reese’s Pieces, 450, 452 Reeves, Dan, 737 Reeves, Rosser, 256–257, 260, 276, 803 Regal Cinema, 449 Reibstein, David J., 615, 796, 819 Reid, Leonard N., 800 Reidenback, Erick, 799 Reinhard, Keith, 750, 813 Renault, 660 Reputation Institute, 587 Research Systems Corp., 186 Resnik, Allan S., 818 Restaurant Business, 395 Restoration Hardware, 463 Retail Alliance, 574 Retsky, Maxine Lans, 815, 816 Revlon, 24, 75, 177, 257, 431 Reyes, Sonia, 613 Reynolds, Thomas J., 811 R/GA, 95, 96 RHI Entertainment Inc., 363 Rice, Faye, 795 Rice, Jerry, 178 Richard Manville Research, 446 Richards, Jeff I., 818 Richardson, Jack, 804 Ricoh Corp., 105, 293 Ries, Al, 52, 54, 258–259, 553, 563, 565, 796, 803 Ries, Laura, 563, 565 Rigg, Cynthia, 809 Riney, Hal, 259 Ripken, Cal, Jr., 178, 417 Ripley, M. Louise, 76, 796 Ritchie, Guy, 68 R.J. Reynolds, 89, 281, 659 RJR Nabisco, 399, 537, 588 Road & Track, 112–113, 314, 315 Robb Report, 455 Robert Wood Johnson Foundation, 622 Robertson, Thomas S., 798, 817 Robinson, William A., 809 Rockport, 76, 567 Rodale Inc., 397 Rodman, Dennis, 165, 175 Rodman, Yank, 800 Rogaine, 107 Rogers, Everett M., 798 Rogers, Martha, 115, 602, 795 Rolex, 141 Rolling Stone, 55, 57, 266, 315, 391–392, 407, 410, 736 Rolling Stones, 288, 691 Rolls-Royce, 764 Romer, Daniel, 803 Roper ASW, 675, 766 Roper Starch Worldwide, 408, 641 Rose, Frank, 814 Rose, Josh, 97 Rose, Matthew, 806, 813 Rose, Pete, 165, 166 Rose, Randall L., 815 Rosie, 403 Roslow Research Group, 140 Ross, Chuck, 801, 804, 805, 813, 815 Rossi, Dom, 805 Rossignol, 394 Rossiter, John R., 817 Rotfeld, Herbert, 185, 801, 815 Rothschild, Michael L., 126, 797, 804 Rotzell, Kim B., 811, 815 Rowlands, Penelope, 813 Royal Crown Cola, 51 Rubel, Chad, 807 Rudelius, William, 44, 795, 796, 797, 816 Ruelle, Russell, 811 Ruido Group, 45 Ruskin, Gary, 452, 750, 763–764 Russell, Cristel, 377, 805 Russo, J. Edward, 817 Rutigliano, Anthony, 813 Ryan, Meg, 170 Ryan, Nolan, 175, 178 Ryan, Tom K., 92 Ryan Partnership, 521 Ryans, John K., 812 S Saatchi & Saatchi, 77, 78, 112, 240, 713–714 Sachs, William S., 807 Saegart, Joel, 115 Safeguard, 59 Saks Fifth Avenue, 62, 475 Sale, Richard, 764, 808, 809, 815 Saleforce.com, 615 Sales & Marketing Management, 230, 310, 311, 334, 598, 603, 605, 607 Salmon, Caryn C., 797 Salmon, Charles, 796 Salomon, 394 Salveson, Melvin, 218, 802 Sampras, Pete, 235 Samsonite, 132 Samsung, 37–38, 62, 432 Samuel Adams Boston Lager, 757 San Augustine, 224 San Diego Gas & Electric, 571 San Diego Padres, 457 San Diego Union-Tribune, 416, 419 San Diego Zoological Society, 211, 212 San Francisco Examiner, 416 San Francisco Giants, 457 San Jose Mercury News, 770 Sandage, Charles H., 811 Sandaralingham, Avu, 804 Sandler, Dennis, 795 Santelmann, Neal, 797 Sanyo, 37, 436 SAP, 602 Satellite Television Asian Region (STAR TV), 689 Saturn Corp., 90 Saunders, Christopher, 38, 482, 815 Saurwein, Kristina, 179 Savin Corp., 183, 292, 293–294 Savvis Communications, 589 IN9 IN9 Name and Company Index Chapter Number Chapter Title
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