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IN10 Name and Company Index Belch: Advertising and Promotion, Sixth Edition Sawyer, Alan, 557, 800, 809 SBC Communications, 384 Scarborough Reports, 328, 439 Schenker, Jonathan, 573 Schibsted, Evantheia, 462 Schiffer, Claudia, 265 Schiffman, Betsy, 764 Schiffman, Leon G., 797 Schmuckler, Eric, 327, 803, 809 Schnatter, John, 727 Schnucks, 649 Schnuer, Jenna, 806 Schram, Wilbur, 798 Schreiber and Associates, 446 Schroer, James, 231, 802 Schultz, Don, 9, 210, 795, 796, 797, 801, 802, 812 Schultz, J., 814 Schumann, David W., 799, 811 Schwab, Charles, 171 Schwartz, John, 495 Schwarzenegger, Arnold, 170 SCI FI Channel, 365 Scient, 137 Scientific American, 315 Scientific International, 490 Sciglimpaglia, Don, 450, 806 Scope, 51 Scorsese, Martin, 179 Scott, Linda, 286, 804 Screen Actors Guild, 78 Screen Vision, 450 Seagram, 645, 647, 709 Sean John, 493 Searle, 572 Sears, Roebuck & Co., 17, 45, 51, 55, 89, 106, 117, 360, 363, 446, 448, 494, 517, 602, 645, 753 Sears, Warren, 463 Seattle Mariners, 457 Sebastian, Pamela, 819 Secunda, Eugene, 795 Seeter, Bob, 810 Sega, 197, 247, 448 Seger, Bob, 288 Seglin, Jeffrey L., 811 Seguin, Sharon, 811 Segunda Juventud, 46, 48 Segway, 563, 567, 568 Seibel Systems, 602 Seiko, 128, 437, 586 Seiler, Christine A., 115 Seinfeld, Jerry, 176 Self, 314, 315, 396, 404 Sellers, Patricia, 796, 814 Sensormatic, 586 Sentara Health Systems Inc., 466 Sequeria, Ian K., 809 Serafin, Raymond, 810, 814 Sethi, Prakash, 810 Settle, Robert E., 800, 802, 811 Seventeen, 106, 315, 397, 403 Shakira, 574 Shanahan, Laura, 452 Shansby, J. Gary, 52, 796 Shape, 314, 315, 403, 407 Shapiro, Benson P., 809 Sharma, Subhash, 812 Sharp Electronics, 493 Sharper Image, 455, 475, 486 Shatner, William, 276 Shavitt, Sharon, 816 Shaw, David, 818 Shaw-Garlock, Glenda, 767, 818 Sheehan, Kim Bartel, 808 Sheen, Martin, 597 Shell, 130 Sherman, Howard, 801 Sherry, John F., Jr., 812 Back Matter Index © The McGraw−Hill Companies, 2003 Sheth, Jagdish N., 797, 798, 807 Shields, Todd, 327 Shimp, Terence A., 800, 809, 812 Shin, Jeongshin, 812 Shirer, Michael, 807, 808 Shiver, Jube, Jr., 382 Shoenberger, Chana R., 807 Showtime, 451 Siebel Systems, 615, 616 Siegel, Michael, 815 Siemens, 660 Sierra Club, 480 Siklos, Richard, 806 Silk, Alvin J., 798, 799 Silk Soymilk, 181 Siltanen/Keehn, 91 Silverglade, Bruce, 815 Silverstein, Rich, 259, 260, 759 Simmons Market Research Bureau, 305, 306–309, 310, 314, 315, 328, 329, 334, 408, 422, 437, 448, 471, 472, 504, 650 Simon, Julian, 214, 802, 810 Simon, Mark, 818 Simon, Raymond, 579, 809, 810 Simon Marketing, 539 Simpson, Edwin K., 810 Simpson, O.J., 175 Sims Snowboards, 285, 286 Sirius Satellite Radio, 382 Skechers, 407, 642 Ski Magazine, 315 Skiing, 322 Skin Diver, 393 Sky Magazine, 455 Sky Television, 689 SkyTel, 201 SKY-TV, 454, 456 Skyy vodka, 68, 265–266, 277 Slack, Steve, 806 Slate, Jeremy, 812 Slatky, Tom, 97 Sloan, Pat, 805 Smirnoff, 710 Smith, Anna Nicole, 371 Smith, Greg, 495 Smith, Jane, 795 Smith, Kerry J., 809 Smith, Robert, 153, 798 Smith, Scott, 816 Smithsonian, 315, 403 Smitty’s, 649 Snapple, 95, 104, 492, 725 Sneiden, Hank, 243, 802 Snoop Dog, 197, 381 Snowboarding, 394 Snyder, Adam, 449, 806 Snyder, Wally, 223, 779 Soap Opera Digest, 315, 612 Soley, Lawrence, 770, 800, 818 Solomon, Michael, 142, 796, 798, 800, 818 Song, Sora, 806 SONICblue, Inc., 349–350 Sony, 17, 37, 49, 51, 197, 507, 602, 679 Sony Ericsson, 431 Sony Pictures Entertainment, 300 Sorenson, Ralph Z., 813 SOUP (Students Opposed to Unfair Practices), 732 South African Breweries, 659 Southern California Edison, 589 Southern Living, 315, 396, 403 Southwest Airlines, 56, 63, 72, 118, 587 space, 402–403 SPAR Marketing Force, 438 Spears, Britney, 175, 197, 271, 495, 625, 675 Speck, Paul Surgi, 801 Speer, Lawrence, 697, 813 Spencer, Dale R., 817 Spethmann, Betsy, 452, 539, 797, 808, 809, 816 Spic and Span, 59 Spin, 266, 391, 736, 752 Spinner, 97 Sport, 314 Sporting Goods Dealer, 407 Sporting News, 315 Sports Afield, 188, 314, 315 Sports Channel America, 366 Sports Illustrated, 315, 326, 396, 397, 403, 736, 752 Sports Illustrated for Women, 404 Spotts, Harlan E., 795 Sprewell, Lattrell, 165–166 Springer, Jerry, 770 Sprit Corp., 17, 38 Srinivasan, Kalpana, 116, 815 St. Paul Cos., 588 Stabler, Ken, 165, 166 Staelin, Richard, 800 Stafford, James, 798 Stagg Chili, 279–280 Stamler, Bernard, 462 Stanaland, Andrea J.S., 800 Stance, 397 Standard Rate & Data Service, 334, 384, 393, 394, 395, 398, 405, 406, 408, 421, 422, 438, 471 Stanford Research Institute, 49 Stanley, T.L., 452 Stapel, Jan, 811 Star, 315, 394 Starbucks, 38, 249, 450, 563, 659, 660 Starch INRA Hooper, 334, 520 Starcom Media Vest Group, 78, 80 StarKist, 271, 280 State Farm Insurance, 195, 384 Statistical Research Inc. (SRI), 300, 376, 448 Stearns, James, 818 Steel, Jon, 247, 803 Stein, Nicholas, 415 Steiner, Gary, 148, 202, 206, 798 Steiner, Robert, 213, 777, 802, 819 Steinhagen, Tom, 809 Steortz, Eva, 453 Stephens, Debra, 817 Stereo Review, 395 Sterling Group, 354 Stern, 224 Stern, Barbara B., 803, 818 Stern, Bruce L., 818 Sternthal, Brian, 799, 800, 801 Stevens, Carl G., 810 Stevenson, Thomas H., 818 Stewart, David W., 62, 796, 800, 801 Stewart, Martha, 581 Stimler, Mike, 450 Sting, 288, 289 Stix, Louise, 294, 295 Stolberg, Sheryl, 815 Stolichnaya Vodka, 265, 266 Stoltman, Jeffrey J., 814 Stoughton, Susie, 810 STP Corp., 732 Strang, Roger A., 809 Strata Marketing, Inc., 329 Strategic Planning Institute, 61 Stratmar Systems, 438 Streep, Meryl, 427, 806 Street, Picabo, 141 Stroh Brewing Co., 756 Strong, E.K., 798 Strout, Erin, 223, 616, 810 Stuff, 391, 397, 409 Suave, 257 Subaru, 207 Successful Farming, 394 Sugarman, Margo, 813 Sultan, Ralph G.M., 819 Sumner, David F., 818
Belch: Advertising and Promotion, Sixth Edition Sun Microsystems, 582, 615 Sunflower Group, 528 Sunkist, 222 Sunset, 315, 396 Sunsplash Amusement Park, 435 Suntory Ltd., 660 Super Valu, 649 Supermarket Communications Systems, 438 Surmanek, Jim, 321, 804, 805 Survey of Buying Power, 230 Susan G. Komen Breast Cancer Foundation, 586 Suzuki, 538 SW Airlines Spirit, 455 Swan, John E., 796 Swasy, Alecia, 803 Symantec, 407 Szybillo, George J., 800 Szynal, Deborah, 816 T Taco Bell, 450 Tagg, Stephen, 800 Tahmincioglu, Eve, 806 Takahashi, Dean, 807 Tannenbaum, Stanley I., 796 Tanner, John F., Jr., 801 Tanzer, Andrew, 689, 814 TAPSCAN, 439 Target, 84, 448 Tat, Peter, 809 Tatum, Jack, 165, 166 Tauber, Edward M., 796 Taylor, Cathy, 802 Taylor, Charles R., 812, 818 Taylor, Thayer C., 810 Taylor-Made Golf Co., 674 TBWA, 78, 243 TBWA Worldwide, 77, 78 TBWA/Chiat/Day, 90, 91, 142, 241, 245, 259, 495; see also Chiat/Day Ted Bates Agency, 256, 260 Teen, 397 Teen People, 106, 397, 403, 404, 652, 653 Teenage Research Unlimited, 397 Tegel, Simon, 812 Teinowitz, Ira, 415, 774, 806, 807, 809, 814, 815, 816, 817 Telefutura, 359–360 Tele-Lawyer, 478 Telemundo, 358, 359–360 Televisia, 359, 457 Television Production Partners, 363 Telmar, 328–329, 334, 439 Telser, Lester, 775, 819 Tennis, 315, 402 10-10-220 long distance, 271 Terhune, Chad, 525 Terpstra, Vern, 812 Territory Ahead, 486 Terwilliger, Cate, 818 Texaco, 586 Texas Instruments, 38 Texas Monthly, 396 Texas Pacific Group, 238 Thales Navigation, 525 Theus, Kathryn, 115, 116 Third Space, 236 Thomas, Blake, 449 Thomas, Dave, 171 Thomas, Jackie, 236 Thompson, Robert, 271 Thompson, Stephanie, 801, 802, 804, 813 Thorson, Esther, 796 3Com, 216 3M, 258–259, 437, 467 Tide, 513, 535, 621 Tiffany & Co., 60 Till, Brian D., 800 Back Matter Index © The McGraw−Hill Companies, 2003 Tillamook Cheese, 45 Time, 301, 324, 325, 326, 393, 394, 396, 401–402, 403, 408, 411, 477, 687 Time, Inc., 645, 647 Time In-Store, 438 Time Warner, 358, 528 Times Mirror, 305 Timex, 67 Titleist, 61, 62 TiVo Inc., 300, 349–350, 376, 452, 750 T.J. Maxx, 450 TLC (The Learning Channel), 365, 370 TMP Worldwide, 77 TNN, 365 TNT, 365, 411 Toffler, Van, 371 Tolan, Mary, 810 Tommy Hilfiger, 762 Tortorici, Anthony J., 795 Toscani, Oliviero, 752–753 Total Research Corp., 193 Touchstone, 97 Tower Records, 664 Toy, Daniel R., 798 Toyota Motor Co., 17, 57, 195, 310, 407, 448, 457, 458, 495, 508, 645, 661 Tracik, Maureen, 800 Trade Show Bureau, 551 Traffic Audit Bureau (TAB), 437, 439, 650 Tragos, Bill, 243 TransWorld Media, 397 Travel, 322 Travel & Leisure, 188, 189, 315 Travel Channel, 365 Tree Top, 581 Trevino, Lee, 590 Triandis, H.C., 799 Tribal DDB (Omnicom Group), 96 TriStar, 498 Trivedi, Minakshi, 649, 811 Tropicana Products Inc., 114, 684 Trout, Jack, 52, 54, 99, 258–259, 553, 563, 796, 803 Trusdell, Brian, 810 TRW, 466 Tse, Alan, 357 Tse, Biu, 805 Tsingato, 679 Tubergen, G. Norman van, 812 Tucciarone, Joel, 636, 811 Tucker, Chris, 382 Tull, Donald S., 801 Tully, Shawn, 813 Tupperware, 20, 62, 478, 479 Turlington, Christy, 673 Turner, Derek, 812 Turner, Kathleen, 749 Turner Broadcasting System (TBS), 365, 370, 411, 458 Turner Cartoon Network, 767 TV Guide, 167, 291, 315, 393, 394, 401, 403, 612, 645 TV Guide Channel, 327 TV3, 574 TWA, 589 20th Century Fox Studio, 532 212 Men, 112 Ty, 566 Tybout, Alice M., 800 Tyco, 585 Tylenol, 60, 577, 579–580 Tyme ATMs, 456 Tyson, Mike, 175 U U-Haul, 446 Um, Nam-Hyun, 801 Underhill, Paco, 133 Underwood, Elaine, 807 Unger, Lynette S., 818 UNICEF, 586 Unilever, 17, 88, 198, 310, 431, 452, 563, 619, 659, 660, 661, 663, 674, 679 Unisys, 592 United Airlines, 454, 456, 477, 490, 536, 586, 589, 769 United Artists Theatres, 449 United Negro College Fund, 518 U.S. Gymnastics Foundation, 586 U.S. News & World Report, 45, 403, 409 United Technologies Corp., 256 United Way, 58 Universal McCann, 80 Universal Pictures, 495 Universal Studios, 106 Univision, 358, 359–360 Univision Online, 359 UniWorld Group, Inc., 238 Unnava, H. Rao, 800 Unser, Al, Jr., 462 UPN (United Paramount Network), 358 Urbanski, Al, 808 Urschel, Joe, 289 US Airways, 407, 454 US Weekly, 315, 652, 653 USA Network, 365, 366 USA Today, 174, 305, 413, 414, 415, 454, 687, 779 USA Weekend, 305, 315, 414–416 USX, 585, 592 U2, 355 UUNET, 122 Uzzi, Don, 137–138 V Vagnoni, Anthony, 68, 84, 246, 259, 796, 803 Vakratsas, Demetrios, 161, 799 Valencia, Humberto, 818 Valvoline, 54, 485 Van Den Bergh Foods, 739 van der Pool, Lisa, 714 van Meurs, Lex, 357, 804 van Raaij, W. Fred, 812 van Tubergen, G. Norman, 812 Vanity Fair, 56, 314, 326, 410 Vans, 456 Vaseline Research, 277 Vaughn, Richard, 154–155, 798 Velocity, 84 Vence, Deborah L., 817 Venesision, 359 Verified Audit Circulation Corp., 334 Verizon Communications, 17, 585 Verizon Wireless, 384 Vernors, 46 Versace, 58 Vert, Inc., 441 VFW Magazine, 403 VH1, 327, 365, 370, 371, 381 Via Magazine, 403 Viacom, 17, 371, 688–689 Viagra, 50 Viant, 137 Vibe, 391, 752 Vicary, James, 110, 115 Victoria’s Secret, 463, 465, 468, 475, 566–567, 652, 653 Video Storyboard Tests, 186, 625 Virgin Atlantic Airways, 56, 775 Virgin Mobile, 299–300 Virginia Slims, 46 Visa, 463, 586, 591, 690–691 Vogt, Christine A., 798 Vogue, 13, 266, 410, 473, 567 Voight, Joan, 760, 814, 816, 817 Voli, Patricia Kramer, 812 IN11 Name and Company Index Chapter Number Chapter Title
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