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IN2 Name and Company Index Belch: Advertising and Promotion, Sixth Edition Captivate Network, 327 Capulsky, Jonathan R., 795 Car & Driver, 580 Carat Interactive, 495 Caraviello, David, 810 Carlisle, Kate, 812 Carl’s Jr., 175 Carlson, Les, 816 Carman, James, 214, 802 Carmichael Lynch, 91, 779 Carmike Cinemas Inc., 449 Carnevale, Mary Lu, 816 Cartier, 674 Carton, Sean, 808 Cartoon Network, 365 Case, Tony, 305, 806 Casey, Susan L., 812 Cash, Harold C., 801 Casison, Jeanie, 582 Cass Communications, 456 Cassidy, Hilary, 166, 236, 795 Cassino, Kip D., 813 Castrol, 275, 663 Catalina Marketing, 438, 528, 534, 535 Cataquet, Harold, 796 Cathay Pacific Airways, 421 Cauley, Leslie, 805 CBS, 30, 144, 169, 300, 355, 358, 359, 360, 364, 374, 451, 458, 465, 495, 532, 581, 710, 756, 759 Celebrated Living, 456 Center, Allen H., 565, 569, 809, 810 Center for Digital Democracy, 750 Center for Media Education, 505 Central Hudson Gas & Electric Corp., 722 Century Theatres, 449 Cereal Partners Worldwide (CPW), 660 Chaiken, S., 799 Champy, James, 810 Chan, Jackie, 427 Chance, Paul, 800 Chandiramani, Ravi, 197, 811 Chanel, Inc., 678 Chang, Il-Hyung, 38 Chang, Leslie, 813 Channel One, 456, 763 Charles Schwab, 314 Cheerwine, 46 Chemical Week, 395 Chemistri, 4 Chen, Hong C., 799 Chen, Kathy, 805 Chen, Qimel, 808 Cheng, Kipp, 811 Cher, 173 Chesney, Kenny, 470 Chestnut, Robert W., 800 Chevrolet, 256, 287, 288, 417, 515 Chevron, 49, 571 Chiat, Jay, 259 Chiat/Day, 78, 291, 624; see also TBWA/Chiat/Day Chicago Cable Interconnect, 367 Chicago Tribune, 324, 325, 418 Chicken of the Sea, 545–546, 548, 566, 735 Childers, Terry L., 800 Children’s Television Workshop, 492 China Central Television (CCTV), 685 China Sofres Media, 685 China Viewers Survey & Consulting Centre, 685 Ching, Alan, 805 Chiquita, 54 Ch’rewd Marketing, 582 Christian Science Monitor, 413 Christie, Jennifer, 816 Chrysler Corp., 171, 363, 499–500, 540, 576, 645; see also DaimlerChrysler Chuang, Tamara, 808 Back Matter Index © The McGraw−Hill Companies, 2003 Chura, Hillary, 30, 104, 144, 223, 812, 817 Churchill, Gilbert A., Jr., 800 Cigar Aficionado, 455 Cinemark USA Inc., 449 Cingular Wireless, 354, 384 Circuit City, 37, 193, 494 Cisco Systems, 490, 604 Citibank, 693–694 Citicorp, 473 Citigroup, 587 Clairol, 252, 448, 496 Claritas, 527 Clark, E.M., 800–801 Clarke, Darral G., 801 Clarke, P., 798, 817 Clifford, Stephanie, 804 Clinton, Bill, 588, 735 Clorox, 363 Clow, Lee, 259, 260 Club Libby Lu, 106 CMT (Country Music Television), 365 CNBC, 137, 365, 366, 367, 381 CNET, 381 CNN, 137, 167, 171, 174, 356, 365, 366, 368, 381, 411, 577 CNN International, 370 Coca-Cola, 15, 28, 42, 50, 51, 83, 104, 115, 141, 165, 184, 188, 197, 223, 237, 252, 286, 287, 352, 353, 363, 432, 448, 453, 456, 457, 458, 492, 498, 512, 518, 523–524, 657, 658, 659, 660, 661, 668, 669, 674, 675, 676, 679, 687, 690, 694–695, 763, 779 Cocanougher, Benton, 798 Coen, Robert J., 795, 812 Cohen, Andy, 616 Cohen, Dorothy, 814, 815 Cohen, Joel B., 797 Cohen, Marshal, 106 Cohen, Nina, 245, 246 Cohen, Warren, 805 Coleman, Calmetta Y., 813 Coleman, Lynn, 803 Coleman, Richard P., 798 Coleman, Ronald, 518 Colford, Steven W., 814, 815, 816 Colgate-Palmolive, 41, 88, 198, 257, 295, 440, 645, 660, 671–672, 680, 681 Colley, Russell, 206, 208, 209, 801 Collins, Thomas, 462, 807 Colman’s Mustard, 431 Columbia Pictures, 12 Combs, “P. Diddy,” 371 Comcast, 376 Comedy Central, 365 Commercial Alert, 452, 750, 763, 764 CommonHealth, 77 Compaq, 558 Competitive Media Reporting, 222, 310, 334, 414, 437 ConAgra, 592, 612–613 Condé Nast Publications, 305, 410 Condé Nast Traveler, 56, 63 Condon, George E., Jr., 116 Coney, Kenneth A., 799 Conlon, Ginger, 810 Connery, Sean, 178 Conseco, 589 Consoli, John, 458 Consumer Reports, 113, 580 Consumers Union, 456 Continental Airlines, 72, 674 Control G Software, 329 Converse, 759 Cook, Diane, 751 Cook, Rachel Lee, 773 Cooking Light, 403 Cooper, Carol Marie, 804 Cooper, Helen, 817 Cooper, M.J., 806 Coors Brewing Co., 253, 363, 568, 608–609, 659, 775 Coppertone, 436, 519 Copulsky, Jonathan R., 602, 810 Corcoran, Kevin, 601–602, 810 Corfman, Kim, 557, 809 Cornwell, Bettina, 811 Corra, Henry, 91 Corstiens, Marcel, 796 Cortez, John P., 804, 817 Cosby, Bill, 176, 178 Cosgrove, Julia, 271 CosmoGirl, 397 Cosmopolitan, 326, 394, 396, 403, 410, 498, 668, 687 Cosse, Thomas J., 796 Country Living, 403 Couples, Fred, 160 Courter, Eileen, 598 Courtney, Alice E., 818 CourtTV, 353, 365 Cox, Anthony D., 797 Cox, Beth, 808 Cox, Dena, 797 Cox, Edward, 814 Cox Target Media Inc., 466, 531, 532, 535 Cracker Jack, 511 Craftsman, 193 Craig, C. Samuel, 801 Craig, Robert, 770, 818 Crain, Rance, 564 Crane, Lauren E., 811 Crate & Barrel, 486 Crawford, Anne-Marie, 689, 807, 813 Crawford, Cindy, 177 Crayola, 566 Creative Artists Agency, 83 Cressey, Peter, 710 Creyer, Elizabeth, 816 Crissy, W.J.E., 801 Cronin, John, 356, 804 Cronkite, Walter, 169 Cross, Kim, 616 Cruise, Tom, 178, 451 C-Span, 381 Culver Franchising System, 84 Cummings, Betsy, 800 Cummins Engine, 588 Cuneo, Alice Z., 133, 246, 714, 796, 802, 804, 806, 809, 814 Cunningham, Isabella C.M., 815 Cunningham, William A., III, 809 Cunningham, William H., 815 Curry, Sheree, 613, 806 Curry, William N., 565, 809 Curtis, Ben, 174 Cutco, 479 Cutlip, Scott M., 565, 569, 809, 810 C.W. Post Co., 511, 529, 534–535 Czepic, Helen, 818 D Daewoo Motor Co., 775–776 Daft, Douglas, 676 Dagnoli, Judann, 808 Dahlin Smith White, 553 The Daily Collegian, 414 Daimler-Benz, 12 DaimlerChrysler, 17, 112, 132, 268, 302 Daly, John, 175, 800 Darby, Ian, 300 D’Arcy Masius Benton & Bowles, 77, 78, 91, 132–133, 238, 241, 242, 271 Darlin, Damon, 453, 807 Datatec Industries, 649 Datatrak Systems Inc., 329 Davenport, J. William, Jr., 799
Belch: Advertising and Promotion, Sixth Edition Davies, Jennifer, 452, 750 Davis, Harry J., 798, 799 Davis, Joel J., 806 Dawson, Chester, 812 DDB Chicago, 174 DDB Needham, 248 DDB Needham Worldwide, 90 DDB Worldwide Communications, 77, 249, 750 De Marc, Donna, 289 Dean, William R., 808 DeBeers, 252, 448 Decker, William S., 797 Dee, Sean, 142 Deighton, John, 803 Dell, Michael, 171 Dell Computer, 8, 20, 38, 171, 173, 174, 490, 558, 604, 659, 660, 697 Delta Air Lines, 454, 586 DeMarco, Donna, 804 DeNiro, Robert, 178 Den-Mat Corp., 49 Denny’s, 319, 320, 384 Denstu Young & Rubicam Partnerships (DYR), 679 Dentropy Partners (Interpublic Group), 96 Dentsu, 78 Departures, 455 Deslauries, Brian C., 797 Desphande, Rohit, 675 Desrochers, Debra M., 809, 816 Destiny’s Child, 500 Details, 266 Detroit News, 324, 325 Deutsch, 77, 95, 97, 238, 289 Deutsch, Morton, 797 Deutsche Telekom, 585 Dholakia, Ruby, 799 Diageo, 17, 238 Diagnostic Research Inc., 633, 644 Diamond, S.J., 815 Diaz, Ann-Christine P., 805 DiCaprio, Leonardo, 170 Dichter, Ernest, 110, 797 Dickson, Peter H., 557, 809 Dickson, Peter R., 797 Dietz, Jim, 223 Digitas, 94, 96 DiMassimo Brand Advertising, 91 Diners Club, 463 Dipasquale, Cara, 564, 809 Direct Marketing, 464 DirecTV, 170, 368, 370 Disa Records, 359 Discovery Channel, 193, 327, 365, 370, 381 Discovery Health Channel, 365 Discovery Network, 480 Discovery Toys, 20 Dish Network, 384 Distilled Spirits Council of the United States (DISCUS), 709–710, 714 DiversityInc.com, 518 D.L. Blair, 528 Doan’s Pills, 733 Dobrow, Larry, 397 Dr. Pepper/Seven UP Inc., 51, 90, 114, 763 Dodge Dealer Association, 384 Dole, Bob, 737 Domain Chandon, 132–133 Domino’s Pizza, 517 Donath, Bob, 602, 810 Donaton, Scott, 56, 805 Donius, James F., 811 Donnelley, 329, 439 Donnelly, Sally, 56 Donnelly Marketing, 438 Donthu, Naveen, 435, 476, 806, 812 Doordarshan Network, 689 Doritos, 452 DoubleClick, 745 Back Matter Index © The McGraw−Hill Companies, 2003 Doug Flutie, Jr. Foundation, 591 Douglas, Susan P., 818 Dove, 169 Dover, Phillip A., 798 Dow Chemical, 230 Downy Wrinkle Releaser, 452 Doyle, Peter, 796 Doyle Dane Bernbach, 275 Draft Worldwide, 94 Dranhold, Katheryn, 156 DreamWorks, 327 Dreyer, Diane, 133 Dreyfuss, Richard, 286 Drug Store News, 395 Dubitsky, Tony M., 803 Dubow, Joel, 636 Ducoffe, Robert H., 795 Dufour, Francois, 696 Dun & Bradstreet, 230 Duncan, Thomas R., 10, 11, 210, 795, 802 Dunkin’ Donuts, 327 DuPont, 23, 194, 277, 278, 552, 553 Duracell, 739 Durvasula, Srinivas, 812 DVC Worldwide, 95, 515, 524, 693 Dynamic Logic, Inc., 503, 619 E E! Entertainment Television, 365, 370, 371 Eagly, A., 799 Earlbaum, Lawrence, 796 Earnest, Leslie, 106 Earthlink, 498 Eastman Kodak; see Kodak Easy-Off, 59 eBay, 494, 616 Ebenkamp, Becky, 140 Ebony, 395, 403, 518 Echikson, William, 813 EchoStar, 370 Eck, Randy, 817 Eckert, Toby, 116 Economist, 103 Eddie Bauer, 475, 494 Edell, Julie A., 799, 800, 803 Edge Creative, 83 Edison Research, 382 Editor & Publisher Market Guide, 334 Edwards, Cliff, 809 Edwards, Jim, 728 Edwards Theatres Circuit, 449 Eighmey, John, 808 Eircom, 589 Eisenberg, Daniel, 432, 750, 799 Eisenhart, Tom, 477, 807 Eisman, Regina, 808 Eldridge, Earle, 795 Electronic Data Systems (EDS), 137–138, 141, 354, 673 Elkin, T., 92, 300, 350, 507, 554 Elle, 431, 567 Elliott, Jim, 407 Elliott, Michael T., 801 Elliott, Stuart, 271, 458, 710 Elway, John, 806 eMarketer, 488, 490, 504, 505, 508 Encyclopaedia Britannica, 479 Energizer Holdings, 186, 256, 566, 739, 779 Engel, James F., 797 Englis, Basil, 818 Enis, Ben M., 817 Enrico, Dottie, 186, 803 Enron Corp., 589 Entertainment Weekly, 266, 403 Entrepreneur, 223 Ephron, Erwin, 331, 494, 804, 807 Ephron, Papazian & Ephron, 331 Eppright, David R., 801 Epson, 384 Erdogan, B. Zafer, 800 Ericsson, 659 Erlbaum, Lawrence, 801 ESPN, 243, 356, 360, 365, 366, 367, 368–369, 370, 381, 457, 590, 709 ESPN The Magazine, 391, 397 ESPN.com, 619 Esquire, 396, 400, 668 Estée Lauder, 141 Estrostep, 49 Esty, William, 809 E-toys, 494 E*Trade Financial, 276–277, 314, 759 EuroRSCG, 77, 94, 95, 96 Evalucom, Inc., 205 Evangelista, Benny, 68 Eveready, 18, 125, 153, 186 Everett, Peter B., 797 Everett, Stephen E., 795 Everyday Picture, 404 Evian, 243, 457, 458 Excedrin, 269 Excite, 461, 495 The Experience Music Project, 97 Express, 473 F Faber, Peggy J., 764 Fabergé, 453 The Faces, 289 Fairclough, Gordon, 796 Faison, Edmund J., 800 Fajen, Steve, 805 Fallon McElligott, 78, 81, 137, 274 Fallon Worldwide, 67–68, 91, 240, 327 Family Circle, 394, 403 Family PC, 409 Famina, Jerry Della, 816 Fannie Mae, 588 Fannin, Rebecca, 813 Farm Journal, 394 Farmer, Chad, 266 Farmer’s Insurance, 402 Farris, Paul, 776, 777, 796, 800, 802, 819 Fast Company, 409, 504, 572 Fatsis, Stefan, 166 Fattal & Collins, 97 Fawcett, Adrienne Ward, 795, 797 FDNY, 625 Federated Department Stores, 301 FedEx, 185, 186, 279, 485, 582, 587, 589, 768 Feinstein, John, 368 Feiss, Ellen, 495 Felder, Leonard C., 798 Fellmeth, R., 814 Ferguson, James, 777, 819 Feurer, Jack, 796 FHM, 391, 397, 409 Fiat, 661 Fidelity Investments, 123 Field, Marshall, 599 Field & Stream, 420 Fila, 165 Fincher, David, 67 Fine, Jon, 305, 392, 397, 415, 805, 806 Fingerhut, 8, 474 Finish Line, 404 Firestone; see Bridgestone/Firestone First Chicago Corp., 295 First for Women, 394 Fishbein, Martin, 797 Fisher, Anne B., 813 Fisher, Dan, 816 Fisher, Melissa L., 466, 532 Fishing World, 420 Fitzgerald, Kate, 710, 795, 806 Flagg, Michael, 680 IN3 IN3 Name and Company Index Chapter Number Chapter Title
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