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Belch: Advertising and Promotion, Sixth Edition VII. Special Topics and Perspectives 20. International Advertising and Promotion © The McGraw−Hill Companies, 2003 Self-Liquid. Bonus Free in Continuity/ Phone Freq. Shop. Premiums Packs the Mail Loyalty Cards Cards Legal Legal Not in use. Legal Not in use. Legal Legal, but exact Legal, but some Legal, except Legal, but many Legal Legal nature of offer must packaging therapeutics, restrictions. be revealed (closing restrictions. alcohol, cigarettes. date, # of proofs required, etc.). Legal, but with many Legal, but with many Legal Legal Legal Legal restrictions. restrictions. Legal, popular. Legal, very popular. Legal, but not Legal, popular. Legal, but not Legal, popular. popular. popular. Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Not in use. Legal, as long as Legal, as long as Legal Legal, but Legal, as long as offer is not offer is not not in use. offer does not connected to a connected to a contain illegal purchase. purchase. benefits. Legal Legal Legal, if gift has a Legal Legal, if gift has a Legal very small value or is very small value or is identical to the good identical to the good purchased. Usually purchased. Usually not allowed when not allowed when the premium is free. the premium is free. Legal Legal, but many Usually not allowed. No special refunds Legal, but can’t be Legal, members can restrictions. Must be except a maximum combined with buy exclusive offers. checked with lawyer discount of 3% when purchase. Advantages such as in every case. paying with cash. reduced prices only for members are not allowed. 703 Chapter Twenty International Advertising and Promotion
704 Part Seven Special Topics and Perspectives Belch: Advertising and Promotion, Sixth Edition VII. Special Topics and Perspectives 20. International Advertising and Promotion © The McGraw−Hill Companies, 2003 Home-Deliv. Mail-Deliv. Country Premiums Coupons Coupons Games Contests Holland Legal Legal Legal Prize value not to Prize value not to exceed US$2,500. exceed US$2,500. Regulations Regulations currently under currently under review. review. Hungary Legal, but only used Legal, usually used Legal, must contain Legal, must get Legal, must get between trade in connection with information as to approval from approval from companies. fragile or large where the Gambling Gambling products. advertiser’s office is located. Supervision. Supervision. Ireland Legal Legal Legal Legal, if based on Legal, if based on chance free entry chance free entry required. If winner is required. If winner is determined by skill, determined by skill, purchase can be purchase can be required. required. Israel Legal Legal, but not Legal, but not Legal, but proof of Legal, but proof of popular. popular. purchase may be purchase may be required. required. Italy Legal, 20% tax on Legal Legal Legal, 45% tax on Legal, 45% tax on prize value. prize value. prize value. Government Government Government notification required. notification required. notification required. Japan Legal, but very strict Legal Legal Legal, but very strict Legal restrictions apply. restrictions apply. Malaysia Legal Legal Legal Legal, but prize Legal, but prize promotion must be promotion must be skill, not chance. skill, not chance. Mexico Legal Legal Legal Legal Legal New Zealand Legal Legal Legal Legal Legal Poland Legal Legal Legal Legal, but games of Legal, but games of chance restricted by chance restricted by Law on Games of Law on Games of Chance & Mutual Chance & Mutual Bets. Bets. Singapore Legal Legal Legal Legal, may require Legal, may require permission from permission from authorities. authorities. Spain Legal, but you must Legal, but you must Legal, but you must Legal, you must Legal, you must ask for permission. ask for permission. ask for permission. register with the register with the government. government. Sweden Legal, but exact Legal, with some Legal, with some Legal, but Legal, but promotion details of offer must restrictions. Illegal to restrictions. Illegal to government permit must be skill, not be revealed (closing send to persons send to persons required. chance. Some date, conditions, under age 16. under age 16. restrictions to value, etc.). Restrictions when Restrictions when connect to a sending to parent of sending to parent of purchase. Exact newborns, relatives newborns, relatives details of offer must of deceased of deceased be revealed (closing persons. persons. date, conditions, value, etc.). United States Legal, but all Legal, with Legal, with Legal, but on-pack Legal, some states material terms and restrictions on restrictions on games subject to prohibit requiring conditions must be alcohol, tobacco, alcohol, tobacco, certain restrictions. consideration. Bona disclosed. drugs. drugs. fide skill must dominate and control final result. Various state disclosure requirements. Venezuela Legal, some Legal, but only in use Legal, but only in use Legal, must register Legal, must register restrictions when by very few retailers. by very few retailers. with the with the with food. Must government. government. register with the government.
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1 Part Five Developing the Integrat
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8 Part One Introduction to Integrat
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10 Part One Introduction to Integra
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196 Part Four Objectives and Budget
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620 Belch: Advertising and Promotio
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624 Part Six Monitoring, Evaluation
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IN2 Name and Company Index Belch: A
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IN14 Subject Index B Belch: Adverti
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