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704
Part Seven Special Topics and Perspectives
Belch: Advertising and
Promotion, Sixth Edition
VII. Special Topics and
Perspectives
20. International
Advertising and Promotion
© The McGraw−Hill
Companies, 2003
Home-Deliv. Mail-Deliv.
Country Premiums Coupons Coupons Games Contests
Holland Legal Legal Legal Prize value not to Prize value not to
exceed US$2,500. exceed US$2,500.
Regulations Regulations
currently under currently under
review. review.
Hungary Legal, but only used Legal, usually used Legal, must contain Legal, must get Legal, must get
between trade in connection with information as to approval from approval from
companies. fragile or large where the Gambling Gambling
products. advertiser’s office is
located.
Supervision. Supervision.
Ireland Legal Legal Legal Legal, if based on Legal, if based on
chance free entry chance free entry
required. If winner is required. If winner is
determined by skill, determined by skill,
purchase can be purchase can be
required. required.
Israel Legal Legal, but not Legal, but not Legal, but proof of Legal, but proof of
popular. popular. purchase may be purchase may be
required. required.
Italy Legal, 20% tax on Legal Legal Legal, 45% tax on Legal, 45% tax on
prize value. prize value. prize value.
Government Government Government
notification required. notification required. notification required.
Japan Legal, but very strict Legal Legal Legal, but very strict Legal
restrictions apply. restrictions apply.
Malaysia Legal Legal Legal Legal, but prize Legal, but prize
promotion must be promotion must be
skill, not chance. skill, not chance.
Mexico Legal Legal Legal Legal Legal
New Zealand Legal Legal Legal Legal Legal
Poland Legal Legal Legal Legal, but games of Legal, but games of
chance restricted by chance restricted by
Law on Games of Law on Games of
Chance & Mutual Chance & Mutual
Bets. Bets.
Singapore Legal Legal Legal Legal, may require Legal, may require
permission from permission from
authorities. authorities.
Spain Legal, but you must Legal, but you must Legal, but you must Legal, you must Legal, you must
ask for permission. ask for permission. ask for permission. register with the register with the
government. government.
Sweden Legal, but exact Legal, with some Legal, with some Legal, but Legal, but promotion
details of offer must restrictions. Illegal to restrictions. Illegal to government permit must be skill, not
be revealed (closing send to persons send to persons required. chance. Some
date, conditions, under age 16. under age 16. restrictions to
value, etc.). Restrictions when Restrictions when connect to a
sending to parent of sending to parent of purchase. Exact
newborns, relatives newborns, relatives details of offer must
of deceased of deceased be revealed (closing
persons. persons. date, conditions,
value, etc.).
United States Legal, but all Legal, with Legal, with Legal, but on-pack Legal, some states
material terms and restrictions on restrictions on games subject to prohibit requiring
conditions must be alcohol, tobacco, alcohol, tobacco, certain restrictions. consideration. Bona
disclosed. drugs. drugs. fide skill must
dominate and
control final result.
Various state
disclosure
requirements.
Venezuela Legal, some Legal, but only in use Legal, but only in use Legal, must register Legal, must register
restrictions when by very few retailers. by very few retailers. with the with the
with food. Must government. government.
register with the
government.