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Belch: Advertising and Promotion, Sixth Edition VII. Special Topics and Perspectives 20. International Advertising and Promotion © The McGraw−Hill Companies, 2003 Self-Liquid. Bonus Free in Continuity/ Phone Freq. Shop. Premiums Packs the Mail Loyalty Cards Cards Legal Legal Legal Legal, with some Legal Legal restrictions. Must conform with the Privacy Law. Illegal Not in use. Legal, except Not in use. Legal for use as a Legal, not very pharmaceuticals, surface for popular. tobacco, alcohol, advertising, very weapons or popular. If used as a explosives. credit card, many restrictions. Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal, but not Legal popular. Legal, but price of Legal Legal Legal, 20% tax on Legal, 20% tax on Legal, 20% tax on purchase must be prize value. prize value. prize value. more than price of Government Government Government base product alone. notification required. notification required. notification required. Legal, but very strict Legal, but very strict Legal Legal, but very strict Legal Legal, but very strict restrictions apply. restrictions apply. restrictions apply. restrictions apply. Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Legal Not in use. Legal Not in use. Legal Legal Legal Legal Legal Legal Legal Legal Legal, some Legal Legal, you must Legal Legal, you must restrictions. register database register database with data protection with data protection agency. agency. Legal Legal Legal Legal Legal Legal Legal Legal Legal, unordered Legal, but all items Legal, cannot be Legal merchandise and conditions must used to change considered free gift. be clearly disclosed customers’ long and consumer distance service expressly consents without written to join plan. authorization. Legal, some Legal, some Legal, but not very __ __ __ restrictions with restrictions with common. Some __ __ __ food. Must register food. Must register restrictions when __ __ __ with the with the with food. Must __ __ __ government. government. register with the __ __ __ government. 707 Chapter Twenty International Advertising and Promotion
1 Part Five Developing the Integrated Marketing Communications Program Belch: Advertising and Promotion, Sixth Edition Chapter Objectives VII. Special Topics and Perspectives 1. To examine how advertising is regulated, including the role and function of various regulatory agencies. 2. To examine self-regulation of advertising and evaluate its effectiveness. 21. Regulation of Advertising and Promotion © The McGraw−Hill Companies, 2003 Regulation of Advertising and Promotion 21 3. To consider how advertising is regulated by federal and state government agencies, including the Federal Trade Commission. 4. To examine rules and regulations that affect sales promotion, direct marketing, and marketing on the Internet.
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1 Part Five Developing the Integrat
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11 Part Five Developing the Integra
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196 Part Four Objectives and Budget
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620 Belch: Advertising and Promotio
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624 Part Six Monitoring, Evaluation
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652 Belch: Advertising and Promotio
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IN2 Name and Company Index Belch: A
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IN14 Subject Index B Belch: Adverti
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