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IN6 Name and Company Index Belch: Advertising and Promotion, Sixth Edition Kamins, Michael A., 800 Kamp, Edward, 270, 803 Kanbar, Maurice, 265 Kannuk, Leslie Lazar, 797 Kanso, Ali, 813 Kanzenstein, Herbert, 807 Karr, Albert R., 817 Kashani, Kamran, 691, 692, 814 Kassarjian, Harold H., 798 Kates, Steven, 767, 818 Katsansis, Lea, 673, 813 Katz, Marian, 812 Kaydo, Chad, 807 KCBO, 385–386 Keane, David P., 810 Keebler, 54 Kellaris, James J., 125, 797 Keller, Kevin, 14, 15, 642, 795, 811 Keller, Punam Anand, 185, 801 Kellogg Company, 132, 199, 202, 258, 269, 281, 451, 517, 533, 534, 542 Kelly, J. Steven, 818 Kelman, Herbert, 168, 177, 799 Kempf, DeAnna S., 798 Kenneth Cole, 457 Kenny Roger’s Roasted Chicken, 452 Kentucky Fried Chicken, 660, 675 Kerin, Roger A., 44, 795, 796, 797, 799, 816 Kerrigan, John, 46 Kerwin, Ann Marie, 805, 806 Kerwin, Kathleen, 796 Kessler, Felix, 809 Ketchum Public Relations, 573, 583, 584 Keyes, Alicia, 500 KFMB, 374 Khermouch, Gerry, 13, 15, 799, 803 Khoulos, Jay, 811 Kim, Joo-Ho, 620 Kim, June Bryan, 806, 811 Kimberly-Clark Corp., 491–492, 657 Kinetix, 566 King, B.B., 381 King, Charles, III, 815 Kinnear, Thomas C., 803 Kinney & Lange, 712 Kinsman, Matthew, 518, 525, 809 Kirin, 170 Kirsner, Scott, 350 Kisielius, Jolita, 800 Kitchen, Philip J., 797 KitchenAid, 461–462, 586 Kleiner, Art, 795 Kline, G., 817 Kmart, 37, 55, 62, 117, 360, 456, 485, 581 Kneal, Dennis, 804 Knight, Paul, 300 Knowles, Christopher, 812 Kodak, 41, 46, 49, 270, 321, 404, 678 Kohl’s Department Stores, 384 Kolbe, Richard H., 818 Konica, 183 Koppel, Ted, 144 Kotler, Philip, 566, 801, 809 Kover, Arthur, 244, 802, 811 Kozup, John C., 816 Kraft Foods, 363, 425, 518, 519, 539, 542, 657, 721, 740, 770 Kraft-General Foods, 440, 468; see also General Foods Kramer, Louise, 728, 803, 809 Kranhold, Kathryn, 81, 250, 277, 796, 803 Krauss, Robert M., 797 Kriegel, Robert A., 801 Krispy Kreme, 577, 580–581 Krol, Carol, 815 Kronos, 128 Kruegel, Dave, 811 Krugman, Herbert, 152, 798, 800, 805 K-Tel, Inc., 478 Back Matter Index © The McGraw−Hill Companies, 2003 Kummel, Eugene H., 813 Kuo, Meichum, 816 L La Chance, C.C., 800 La Tour, Michael, 818 LaBand, David, 448 LaBarbera, Priscilla, 636, 811, 814 LaBelle, Patti, 518 Laczniak, Russell N., 798, 816, 817 Ladies’Home Journal, 394, 396, 403 Lambert, Brian, 810 Lambert, David R., 795 Lambesis, 68, 266 Lammons, Bob, 796 Lancaster, 224 Lancaster, Kent, 231, 802 Lancôme, 124 Landeche, Dean, 597 Landon, E. Lair, 809 Landreth, Stacy, 800 Lands’ End, 20, 21, 52, 53, 468, 475, 501, 570 Lane, David, 639 Lans, Maxine S., 809 Laris, Michael, 813 Larkin, Ernest E., 805 Larson, Christine, 805 Larson, Megan, 371 Lason, Stephen, 807 Lau, Debra, 170 Laughlin, Charles, 814 Lauterborn Robert F., 796, 802 Lauzen, Martha M., 809 Lavidge, Robert, 148, 202, 206, 795, 798 Lawrence, Jennifer, 807, 815 La-Z-Boy, 55, 59 Leach, Robin, 271 Leavitt, Clark, 798, 799 Led Zeppelin, 288 Lee, Ang, 67 Lee, Hang, 816 Lee, Je Eun, 816 Lee, Renee Gravois, 818 Lee, Richard, 144 Lee, Rub P.W., 805 Lee, Ruby, 357 Lee Jeans Company, 274 Legend Computers, 679 Lego, 132, 455 Leibman, Hanna, 806 Leibovitz, Annie, 391 Leigh, James H., 799, 801, 815, 818 Lenox, 477 Leo Burnett, 3–4, 6, 77, 78, 80, 81, 90, 249, 258, 260, 279, 643, 646 Lever Brothers, 523, 556 Levi Strauss & Co., 68, 90, 142, 237, 245, 277, 392, 498, 674, 678 Levin, Gary, 805, 811, 816 Levin, Myron, 482, 814 Levine, Joshua, 802 Levins, Hoag, 805 Levitt, Mark, 507 Levitt, Theodore, 608, 657, 669, 810, 813, 817 Lewinsky, Monica, 574 Lewis, Richard, 795 Lexus, 41, 272, 284, 437 Lieberman, David, 817 LifeStyles, 755 Lifetime Television, 365 Light, Larry, 15 Ligos, Melinda, 807, 810 Lilly’s Kids, 468 Limbaugh, Rush, 383 Limited Too, 106 Lin, Carolyn A., 812 Lincoln, 41 Lindenmann, Walter, 579, 810 Lindzey, G., 799 Linnett, Richard, 92 Lipman, Joanne, 796, 806, 813, 817, 818 Lippert, Barbara, 811 Listerine, 51, 60, 733 Little Caesar’s, 185, 186 Liz Claiborne, 45 L.L. Bean, 20, 475 Loewenberg, Sam, 812, 813 Loews Cineplex Entertainment, 449 Longo, Laura, 800 Lord, Kenneth, 451 L’Oreal, 17 Los Angeles Magazine, 243, 396 Los Angeles Times, 416, 495, 496 Lotus, 578 Low, George, 228, 232, 802 Low Healthcare Worldwide, 77 Lowe, Rob, 749 Lowe & Partners Worldwide, 77 Lowe Lintas & Partners, 84, 238, 663 Lowery, Pamela, 816 Lowe’s Home Improvement Warehouse, 156, 574, 627 Lowry, Tom, 369, 805 Lubitz, A., 800 Lublin, Joann S., 807 Lucent Technologies, 585, 586 Luchsinger, Paul B., 802 Luczak, Laurie, 598 Ludacris, 625 Luebkeman, Steven G., 818 Lunman, Kim, 170 Lutz, Richard J., 798 Lycos, 440 Lyman, Eric J., 814 Lysonski, Steven, 812 M McAlister, Leigh, 516, 529, 808, 809 McArthur, David N., 797 MacArthur, Kate, 4, 327, 539, 582, 796, 797, 802, 804 McCann-Erikson, 77, 80, 91, 112, 199, 230, 238, 273, 289, 663, 679 McCarthy, Michael, 4, 68, 174, 240, 253, 750, 796, 810, 815, 817 McClellan, Steve, 805 McCollum Spielman Worldwide; see MSW Group McCormick & Co., 741 McCracken, Grant, 175–176, 800 McDonald, Marci, 45, 46 McDonald’s, 6, 15, 17, 41, 62, 90, 96, 141, 193, 237, 258, 270, 287, 360, 363, 433, 448, 511, 512, 536, 539, 570, 582, 586, 659, 660, 671, 687, 696–697 McFarland, Ronald, 759 McGinn, Daniel, 807 McGkegney, Margret, 814 McGraw-Hill Corp., 608 McGuire, William, 148, 798, 799 Machlis, Sharon, 639 Macinnis, Deborah J., 270, 803 MacKenzie, Scott, 188, 798, 801 McLuhan, Marshall, 188, 801 McMahan, Harry, 153, 798 McMaster, Mark, 598 McMillan, Sally J., 808 McMorris, Frances A., 803 McNeill, Dennis L., 815 McNiven, M.A., 802 McPherson, Jennifer Gonzalez, 46 McQueen, Josh, 803 Macromedia, 604 Macy’s, 498 Madden, John, 178 Madden, Normandy, 664, 680, 812
Belch: Advertising and Promotion, Sixth Edition Madden, Thomas J., 801 Maddox, Lynda M., 814 Madison, Cathy, 803 Madonna, 175, 288–289, 691 Magellan’s, 455 Maharaj, Davan, 728 Maidenform, 767 Maignan, Isabelle, 811 Major League Baseball, 201, 358, 360, 370, 457, 586, 649 Make-a-Wish Foundation, 586 Mandell, W., 800 Mandese, Joe, 814 Mangalindan, Mylene, 495 Mangleburg, Tamara, 760, 817 Mann, Aimee, 673 Manning, Jeff, 140 Manning, Kenneth C., 815 Manning Selvage & Lee, 78 March of Dimes, 58 Marchetti, Michele, 806 Marcus, Anne-Marie, 450 Maritz AmeriPoll, 434 Marker, 586 Marketing, 432 Marketing Evaluations/TVQ, Inc., 178, 179 Marketing Evolution, 619 Marketing News, 414 Marketmath, Inc., 439 MarketSource, 645, 649 Markus, Hazel, 797 Marlboro, 15, 90, 142, 208, 465, 537, 658, 672–673 Marley, Bob, 287 Marriott, 271, 542 Mars Inc., 657, 770 Marston, John, 569, 810 Martell, 456 Martha Stewart Living, 403, 532 Martin, Claude R., Jr., 799, 801, 815, 818 Martin, Dennis, 801 Martin, Ingrid, 796 Martin Agency, 762 Mary Beth’s Beanies & More, 404 Mary Kay Cosmetics, 24, 62, 478 Maslow, A.H., 109–110, 766, 797 Mason, Margie, 582 Master Lock, 115 MasterCard, 45, 273, 463, 690 Mateschitz, Dietrich, 103–104 Matsushita, 37 Mattel, 8, 586–587, 768 Mattress Gallery, 201 Matzer, Marla, 803 Max Factor, 24 Maxfli, 160 Maxim, 326, 391, 397, 403, 409, 752 Maxwell Business Systems, 51 Maxwell House, 252 Maya, Janis, 795 Mayer, Martin, 275, 803 Maynard, Brian, 461 Maynard, Michael L., 812 Maytag, 85, 156, 258, 281, 490 Mazis, Michael B., 815 M&C Saatchi, 679 Media Market Guide (MMG), 439 Media One, Inc., 438 Media Plan, Inc., 329 Mediamark Research Inc. (MRI), 305, 306–309, 310, 328, 329, 334, 408, 422, 437, 448, 504 MediaMetrics, 504 Mediaweek, 779 Mehta, Stephanie N., 804 Meirick, Patrick, 801 Melillo, Wendy, 760, 814, 817 Mendelsohn, Harold, 579, 810 Mendelsohn Media Research, Inc., 334 Back Matter Index © The McGraw−Hill Companies, 2003 Menelly, Nancy, 804 Menn, Joseph, 808 Men’s Health, 397, 403 Mentus Communications, 78 Mercedes-Benz, 15, 41, 46, 49, 51, 118, 418, 461, 473, 581 Mercer, Dick, 815 Merck & Co., 17 Mercy Medical Center, 591 Mergenhagen, Paula, 803 Merin, Jennifer, 807 Merrell, 40 Merrill Lynch, 314, 669 Merskin, Debra, 818 Metcalf, Barbara L., 817 MetLife, 96 Metromail, 474, 531 Meurs, Lex van, 804 Meyer, Edward, 813 Meyer, Harvey, 810 MGM/United Artists, 12, 449 MH-18, 397 Miami Herald, 425 Michelin, 41, 58, 151, 249 Michell, Paul, 796 Mick, David Glen, 798 Micron Technology, 37 Microsoft, 15, 68, 97, 117, 197, 199, 240, 243, 287, 288, 299, 366, 508, 574, 582, 585, 587, 615, 619, 653 Microsoft Network, 11 Microvision, 527 Midwest Express Airlines, 56, 207 Miller, Chris, 410 Miller, Cyndee, 802, 819 Miller, James, III, 726 Miller, Liz, 589 Miller Brewing Co., 223, 250, 252, 253, 360, 433, 437, 659, 769, 775 Mills, J., 799 Millward Brown, 502, 619, 644, 646 Mindak, William, 566, 809 Mindtec, 115 Minnelli, Liza, 371 Minniard, Paul W., 797, 815 Miss Cleo, 482 Mita, 183 Mitchell, Andrew A., 799, 800 Mitsubishi, 95, 287, 289 Mittal, Banwari, 805, 816, 817 Mobile, 586 Modem Media (Interpublic Group), 96 Modern Maturity, 46, 394, 396, 403 Modern Media, 95 Modern Photography, 395 Modernista!, 84 Moftakhar, Shay, 807 Mohr, Iris, 813 Mohr, Jakki, 228, 232, 802 Mohr, Jay, 368 Molson, 589 Money, 403 Monster.com, 223, 461, 586 Montana, Joe, 178 Montana Farmer, 394 Montblanc, 10–11 Moore, David J., 799 Moore, Demi, 170 Moore, H. Frazier, 795 Moore, Jeri, 796 Moore, Timothy, 115, 116 Moore, Tina, 810 More.com, 377–378 Moretti, Peggy, 810 Morgan, Fred W., 814 Morgan Stanley Technology Research, 488 Moriarty, Sandra, 10, 11, 247, 282, 795, 801, 803, 804 Morin, Richard, 800 Morrill, John, 608, 810 Morris, Errol, 495 Morrisson, Fiona, 63 Morton Salt, 252 Moses, Elissa, 675 Moss, Linda, 807 Motor Trend, 113, 576 Motor Week, 576 Motorola, 37, 456, 481, 588, 625, 659 Motown Records, 518 Mott’s Inc., 518 Mountain Dew, 452 Movie Channel, 451 Movieline, 266 Mowen, John C., 799 Moxie, 46 Mr. Clean, 153 Mr. T, 271 MRM Partners Worldwide, 94 Ms., 396, 767 MSN TV, 508 MSNBC, 365, 366 MSW Group, 627, 635, 636 MTV, 84, 356, 365, 366, 367, 368, 371, 381, 623, 675, 688–689, 709 Mueller, Barbara, 812 Mullen, Vernan S., 802 Munk, Nina, 798 Murdoch, Rupert, 689 Murphy, John H., II, 818 Murris, Timothy, 721, 734, 816 Muscle & Fitness Hers, 395–396 Muzak, 456 My Generation, 394, 403 Myers, Jack, 321, 804 Myers, Janet, 810 Myers, John G., 52, 54, 796, 799, 801, 802, 803, 811 Myers, William E., 809 Myers Reports, 321 N Nabisco, 399, 537, 588 Nader, Ralph, 456, 590, 750, 763, 764 Nakra, Prema, 797 Naples, Michael J., 804 Narisetti, Raju, 294, 808 NASCAR, 354, 462, 477, 513, 627 National Amusements, 449 National Basketball Association (NBA), 359, 360, 368, 370 National Enquirer, 322, 394, 403 National Football League (NFL), 201, 355, 358, 370, 713 National Geographic, 394, 403, 687 National Geographic Channel, 365 National Geographic Society, 468 National Hog Farmer, 394 National Institute on Media & Family, 764 National Law Review, 395 National SemiConductor, 501 National Yellow Pages Monitor (NYPM), 448 Navistar, 592 NBC, 23, 30, 300, 358, 359, 360, 364, 366, 508, 710, 756 NCH Marketing Services, 531 NCH Nù World Marketing Ltd., 683 NCH Promotional Services, 529 Nebraska Farmer, 394 Nebraska Furniture Mart, 38 NEC, 37 Neff, Jack, 564, 795, 796, 797, 805, 808, 809, 814 Neiman Marcus, 51, 62, 475, 581 Nelson Communications Worldwide, 77, 328 Neoforma, 499 Nestlé, 72, 80, 310, 425, 440, 542, 645, 657, 659, 660, 661, 670–671, 679, 694, 725 IN7 IN7 Name and Company Index Chapter Number Chapter Title
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