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Belch: Advertising and
Promotion, Sixth Edition
VII. Special Topics and
Perspectives
20. International
Advertising and Promotion
© The McGraw−Hill
Companies, 2003
Rebates/ Gift W/ Database Product
Sweeps Refunds/ Purchase Marketing Sampling
Prize value not to Rebates—Legal. Legal Legal, with some Legal, except for
exceed US$2,500. Refunds—price restrictions. alcohol, drugs and
Regulations restrictions. Consumers can pharmaceuticals.
currently under request to have
review. name removed from
database.
Legal, must get Legal, but only used Legal, as long as gift Legal, consumers can Legal, except for
approval from between trade has a very small request to have pharmaceuticals,
Gambling companies. value. names removed tobacco, alcohol,
Supervision. from database. weapons, or
explosives.
Legal, but purchase Legal Legal Legal Legal, but tobacco
cannot be required. prohibited.
Legal, 180 days Legal, but not Legal Legal, but can’t use Legal
must be between popular. private data such as
each sweeps from credit card, bank,
the same company. healthcare, etc. info.
Legal, 45% tax on Illegal Legal, 20% tax on Legal, but with use of Legal
prize value. prize value. personal data
Government Government written permission of
notification required. notification required. consumer required.
Legal, but very strict Legal Legal, but very strict Legal Legal, except
restrictions apply. restrictions apply. medicine.
Illegal Legal Legal Legal Legal, except
alcohol, cigarette
to Muslims.
Legal Legal Legal Legal Legal
Legal Legal, with Legal Legal, but protected Legal
restrictions. by consumer privacy
act.
Legal, but restricted Legal, but rebates Legal Legal, but Legal, except
by Law on Games of are not in use. significantly limited pharmaceuticals,
Chance & Mutual by the Law on alcoholic beverages.
Bets. Protection of
Personal Data.
Legal, with many
restrictions, and many
require permission
from authorities.
Legal Legal Legal Legal
Legal, you must Legal, you must Legal, some Legal, you must Legal
register with the register with the restrictions. register database
government. government. with data protection
agency.
Legal, but promotion Legal, but exact Legal, but exact Legal, with some Legal
must be skill, not details of offer must details of offer must restrictions and a
chance. Some be revealed (closing be revealed (closing permit to maintain a
restrictions to date, conditions, date, conditions, list. The marketing
connect to a value, etc.). value, etc.). offer must state from
purchase. Exact where the address
details of offer must
be revealed (closing
date, conditions,
value, etc.).
was obtained.
Legal, no Legal, must not be Legal, but cost of gift Legal, consumers Legal, with
consideration. coupons. may not be built into may request to have restrictions on
Significant disclosure the cost for name removed from alcohol, tobacco,
requirements by purchased product. industry, state and drugs and some
states. Some states company lists. agricultural
prohibit everybody
wins, direct mail
sweeps subject to
stringent disclosure
requirements.
products.
Legal, must register Legal Legal, some Legal Legal, except
with the restrictions with cigarettes and
government. food. Must register alcohol to minors.
with the Must register with
government. the government.
Some restrictions
when with food.
705
Chapter Twenty International Advertising and Promotion