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IN4 Name and Company Index Belch: Advertising and Promotion, Sixth Edition Fleet Bank, 589 Fleishman-Hillard Inc., 98 Flesch, Rudolph, 634 Flint, Joe, 710, 804, 814 Flutie, Doug, 591 Foley, 224 Folkes, Valerie, 799 Food & Wine, 462 Food Network, 365 Foote, Cone & Belding, 77, 80, 81, 90, 112, 154–155, 245, 271, 319 Footstar, 714 Forbes, 395, 456, 779 Ford, Gary T., 815 Ford, Harrison, 170, 178 Ford, Henry, 50 Ford, John B., 812, 818 Ford Motor Co., 12, 13, 17, 42, 88, 96, 173, 211, 302, 352, 360, 363, 404, 452, 468, 506, 615, 645, 659, 660, 661 Forrester Research, 350, 504, 597 Fort James Corp., 716, 717 Fortune, 381, 395, 411, 456, 572, 587, 687 44 Liquormart Inc., 722 Fost, Dan, 795 Foster’s Beer, 206–207 4-Wheel & Off Road, 576 Fowler, Geoffrey A., 818 Fox, Michael J., 91, 178 Fox, Stephen, 765, 817 Fox Broadcasting Co., 30, 327, 358, 359, 360, 365, 384, 710, 713, 759 Fox News, 381 Fox Sports, 368, 370, 457 Franchise Times, 223 Francis, Bob, 801 Franciscus Co., 574 Franeheimer, John, 67 Franklin, Ben, 463 Fraser, Cynthia L., 813, 814 Frazier, Gary L., 796 Free, Valerie H., 802 Freeman, Laurie, 807, 818 Freeman, Mike, 800 French Connection, 115 Freud, Sigmund, 110 Friedman, Wayne, 371, 805 The Friendly Review, 402 Frieswick, Kris, 194 Frito-Lay, Inc., 41 Fruit of the Loom, 271, 589 Fryburger, Vernon, 811 fubu, 486 Fueroghne, Dean K., 816 Fuhrmans, Vanessa, 812 Fujitsu, 37 Fulmer, Melinda, 266 Fumento, Michael, 728 Fusion Idea Lab, 84 G Gaffney, John, 795, 801 Gaidis, William C., 126, 797 Galavision, 45, 359, 365 Galbraith, John K., 764, 817 Gale, Bradley T., 819 Gallo, 243 Gallup & Robinson, 448, 583, 634, 642, 643, 644, 646 Game, Deborah, 812 Game Show Network, 365 Gannett Company, 415 Gannett Transit, 441 Gap, 75, 84, 289, 448, 463, 475, 494, 762 Garbett, Tom, 810 Gardener, Elizabeth, 649, 811 Gardner, Meryl Paula, 803 Back Matter Index © The McGraw−Hill Companies, 2003 Garfield, Bob, 116, 804, 817, 818 Gatchel, Robert, 636, 811 Gateway, 20, 76, 85, 90, 91–92, 171, 452, 586, 608 Gatorade, 137 Gatty, Ronald, 811 Gay, Verne, 805 Gay Financial Network, 769 Gear, 397 Gee, Carol, 194 Gelb, Betsy D., 800 Gellene, Denise, 799 Geller, Adam, 639 General Cinema Theatres, 449 General Electric, 15, 90, 132, 294, 295, 359, 363, 473, 508, 587, 615, 625, 660, 710 General Foods, 57–58, 530, 637, 645, 684; see also Kraft-General Foods General Mills, 173, 194, 199, 252, 493, 534, 588, 637, 660, 763 General Motors, 17, 42, 46, 73–75, 80, 84, 88, 132, 137, 199, 211, 223, 230, 237, 301, 302, 352, 363, 376, 393, 418, 422, 425, 446, 458, 465, 470, 481, 498, 570, 576, 586, 602, 627, 660, 661, 679, 738 General Nutrition Center (GNC), 581 Gengler, Charles, 811 George Foreman Grill, 476 Georgia-Pacific Corp., 525, 563 Getz, David, 371 Gibney, Frank, Jr., 38 Gibson, Mel, 178 Gibson, Richard, 808 Gilbert, Jay, 166 Gilbert, Jennifer, 816 Gillette Co., 72, 249, 353, 563, 566, 657, 659, 660, 669, 670, 679, 687, 690, 697, 738–739 Gilliland, David, 476 Gilmore, James H., 795 Giltspur, 604 Girl Mania, 106 Girls, Inc., 106 Gladwell, Malcolm, 13 Glamour, 13, 394, 403, 410 GlaxoSmithKline, 352, 506 Glick, Shav, 810 Gobbles, 394 Godiva, 486, 674 Goetzl, David, 458, 805 Goldberg, Marvin E., 801, 817 Goldberg, Steven T., 818 Goldblum, Jeff, 286 Golden, Daniel, 815 Golden, Linda L., 800 Goldman, Abigail, 133 Goldman, Debra, 803 Goldman, Doron, 815 Goldman, Kevin, 186, 803, 813, 818 Goldmine, 611 Goldstein, Linda A., 814 Goldstine, Jonathan, 15 Goldwasser, Amy, 56 Golf, 580 Golf Channel, 365 Golf Digest, 403 Golin/Harris International, 98 Good Earth Teas, 741 Good Housekeeping, 394, 400, 403, 498, 532, 612, 719 Goodby, Jeff, 245, 259, 260 Goodby, Silverstein & Partners, 90, 245, 247, 254, 259, 759 Google, 496–498 Gopalakrishna, Srinath, 809 Gorn, Gerald, 124, 797, 801, 804 Gould, Stephen, 451, 807 Gourmet, 322 GQ, 13, 188, 400, 410 Graco, 573 Graham, Jefferson, 350, 795, 808 Graham, Judith, 796 Graves, Martha, 809 Grayson, Jennifer, 811 Great Foods of America, 735 Green, Corliss, 768, 818 Green, Frank, 799, 809 Green, Jeff, 13, 799 Green Giant, 54, 55, 279 Greenbaum, Thomas L., 803 Greenberg, Bradley S., 804 Greenberger, Robert S., 814 Greenspan, Alan, 498 Greenwald, Anthony G., 798 Greer, Margolis, Mitchell, Burns and Associates, 622 Gretzky, Wayne, 178 Grey Advertising, 498, 674 Grey Digital Marketing, 95, 96 Grey Direct Marketing, 94 Grey Global Group, 13, 199 Grey Worldwide, 77 Greyser, Stephen, 765, 797, 817 Grote, Dick, 615 Group Asia, 663 Grover, Ronald, 360 Grupo Modelo, 44 Grupo Televisa, 359 Guardian Life Insurance, 597–598 Gucci, 58 Guccione, Bob, Jr., 391 Guess, 407 Guideposts, 403 Guinto, Joseph, 369 Gulas, Charles S., 801 Gulf Oil, 586 Gundlach, Gregory, 549, 809, 816 Gunther, Marc, 805 Gupta, Pola, 451, 807 Guyon, Janet, 818 H Ha, Louisa, 804 Häagen Dazs, 660, 684, 690 Haberstroh, Jack, 115, 116 Haefner, James, 816 Hafer, W. Keith, 804 Hagerty, James R., 811 Hague, Stephen, 796 Hair, Joseph F., 810 Hal Riney & Partners, 90, 259 Haley, Russell I., 804, 811 Hall, Bruce F., 161, 799 Hall, Carol, 806 Haller, Terry, 811 Halliday, Jean, 289, 470, 564, 796, 802, 803, 809, 814 Hallmark, 237, 258, 270, 321, 327, 363, 586 Hallward, John, 637 Hamilton, David P., 799 Hamilton, Thomas E., 809 Hammacher Schlemmer, 455, 475 Hammill, Dorothy, 737 Hancock, Greg, 407 Hanks, Tom, 178 Hannah, Darlene B., 799 Hansen, Flemming, 811 Hansen Beverage, 104 Hardy, Quentin, 808 Hargrove, Kerri, 811 Harley-Davidson, 41 Harmon, Robert R., 799 Harrell, Gilbert, 797 Harris, Thomas, 563, 566, 567, 809
Belch: Advertising and Promotion, Sixth Edition Harris, William D., 799 Harris Interactive, 587 Harris Media Systems, 440 Harris-Donovan Media Systems, 439 Hartley, Steven W., 797, 802, 816 Harvard Business Review, 230, 455, 687 Haskins, Jack, 636, 811 Hassan, Salah, 673, 813 Hatfield, Stefano, 240 Haugh, Louis J., 808 Havrix, 185 Hawkins, Scott, 152, 798 Hay Group, 587 Hayden, Steve, 246 HBO, 451, 452, 488 Head, 168 Hearst Custom Publishing, 404 Hearst Magazines International, 687 Hearst Publications, 305 Heart-wear, 652, 653 Heckler, Susan, 377, 642, 800, 805, 811 Heckman, James, 816 Heeter, Carrie, 804 Heilbroner, Robert, 750, 816 Hein, Kenneth, 104, 194, 197, 266 Heineken, 664, 694 Heinz; see H.J. Heinz Co. Heitsmith, Glenn, 811 Helm, David, 751, 816 Hemispheres, 453, 454, 455 Henderson, Caroline, 808 Henke, Lucy L., 805 Henry, Denise, 806 Herman Miller, 588 Hernandez, Greg, 800 Herpel, George L., 806 Hershey, 775 Hertz, 42, 54, 175, 256, 468, 469 Herzbrun, David, 802 Heslin, Richard, 800 Hewlett-Packard, 28, 247, 293, 477, 490, 558, 566, 579, 588, 673, 697 Hidden Mind, 108 High-Yield Marketing, 144 Hill, Grant, 165, 427, 806 Hill, Holliday, Connors, Cosmopulos, 77, 327 Hill, John S., 813 Hill & Knowlton, 98 Hilsenrath, Jon, 30 Hinustan Lever, 663 Hirschman, Elizabeth, 239–241, 800, 802 Hispanic Broadcasting, 359 History Channel, 70, 365 Hitachi, 37, 202 Hite, Robert E., 813, 814, 817 H.J. Heinz Co., 152, 280, 545, 564, 680 Hobart, 597 Hoch, Stephen, 152, 798 Hof, Robert D., 808 Hoffberg, Kevin, 601–602, 810 Holbrook, Morris B., 817 Hollingsworth, Lois, 811 Holloway, Deborah, 810 Hollywood Pictures, 97 Hollywood-Madison Avenue Group, 178 Holmes, Stacy, 812 Holstein, William J., 38 Holtz, Shel, 499, 575, 810 Home & Away, 403 Home & Garden Television, 365 Home Depot, 384, 586, 587 Home Shopping Network, 730 Honda Motor Co., 17, 41, 286, 407, 659 Honeycutt, Earl D., Jr., 812 Honeywell, 24 Hopper, Dennis, 170 Horizon.FCB, 80 Horovitz, Bruce, 796, 799, 800, 804, 811 Back Matter Index © The McGraw−Hill Companies, 2003 Horton, Cleveland, 807 Hot Hot Hot, 491 House Beautiful, 322 Houston, Michael, 642, 800, 811 Hovland, C.I., 800 Howard, Bob, 807 Howard, Daniel J., 800 Howard, John A., 797 Howard, Theresa, 266, 404, 495, 799 Hoyer, Wayne D., 147, 798 Hoyts Cinema Corp., 449 H&R Block, 288, 532 Hsu, Francis, 812 Hueber, Graham, 584 Huff, Lenard C., 692, 814 Hughes, G. David, 801 Hughes, Kathleen A., 806 Hughes, Laura Q., 81, 797, 801 Hughes, Mike, 762 Hughes, Paul, 807 Hughes, Sarah, 178 Hulbert, James, 799 Hume, Scott, 795, 806, 816 Hung, 224 Hung, Kineta, 804 Hunt, H. Keith, 798 Hunt, James B., 801, 806 Hunt, Michelle, 818 Hunt, Shelby, 765–766, 817 Husni, Samir, 395 Hwang, Suein L., 277, 805 Hyundai, 384 I I Can’t Believe It’s Not Butter!, 59 Iacocca, Lee, 171 IBM, 15, 37, 93, 137, 291, 363, 439, 553, 582, 586, 588, 592, 610, 639, 673, 680, 697, 769 IDC Collaborative Computing Services, 507 iDeutsch, 95, 96 IKEA, 402–403, 762, 768, 769 iMall, 501 Impact, 266 IMS, 329, 439 In Style, 403, 404 Industrial Engineering, 395 Industry Standard, 409 Infiniti, 275, 435 Information Resources Inc., 613, 636, 645 Ingersoll, Bruce, 815 Ingram, 602 Initiative Media, 85, 327 Inman, J. Jeffrey, 529, 808 Innova Marketing, 438 Institute of Outdoor Advertising, 437, 439 Institute of Practitioners, 653 In-Store Advertising, 438 InStyle, 266 Intel Corp., 15, 28, 117, 223, 256, 456, 552, 553–554, 587, 779 IntelliQuest, 502, 619 Interactive Advertising Bureau, 619 Interbrand Corp., 15 International Communications Group, 321 Internet Advertising Report, 504 Interpublic Group, 78, 80, 98, 199, 663 Interview, 266 Intuit, 496, 540 Invesco, 589 Ipsos-ASI, 503, 504, 634, 636, 642, 644, 646 Iron and Steelmaker, 395 ISkyB, 689 Isuzu, 245, 271 Iverson, Allan, 165, 166 Ivester, Douglas, 694 iVillage, 46, 48, 496, 498 Ivy, Jim, 293 Ivy League Magazine Network, 409 iXL, 97 J J. Crew, 20 J. Walter Thompson, 77, 81, 199, 244, 404, 646 Jaben, Jan, 813 Jabra, 452 Jack Daniel’s, 710 Jack in the Box, 574, 643 Jackson, Barry, 360 Jackson, Michael, 175 Jacobson, Aileen, 404 Jacobson Consulting Applications, 478 Jacoby, Jacob, 147, 798 Jager, Durk, 530, 534 Jaguar, 289, 450 James, Dana, 598, 664, 812 James, Deborah, 812 James, William L., 813 James G. Elliott Company, 407 Jameson, Jenna, 757 Jannuzzo, Paul T., 802 Japan Air Lines, 454, 456 Jared’s Jewelers, 384 Jarvis, Steve, 30, 764 JCPenney Co., 17, 46, 51, 301, 354, 474 J.D. Edwards, 616 J.D. Powers & Associates, 576 Jeep, 110, 268, 452, 576, 673 Jellison, J., 799 Jenny Craig, 730 Jensen, Elizabeth, 805, 817 Jensen, Jeff, 802 Jet Set, 586 JetBlue Airways, 55, 56, 63 Jeter, Derek, 165 Jeweler, A. Jerome, 255, 803 Joachimsthaler, Erich, 811 Joben, Jan, 815 Jobs, Steven, 577 Jocz, Katherine E., 808, 809 Johanson, Johny K., 812 Johar, Gita Venkataramini, 816 John Brown Contract Publishing, 402 Johnson, Bradley, 796 Johnson, Greg, 46, 197, 589, 728 Johnson, Lady Bird, 434 Johnson & Johnson, 17, 22, 28, 148, 302, 352, 451, 579–580, 587, 592, 637 Johnston & Murphy, 468 Jones, Chris, 81 Jones, John Philip, 230–231, 636, 802, 811 Jones, Lafayette, 518 Jones, Marilyn Y., 800 Jones, Marion, 235, 236 Jordan, Michael, 165, 178, 235, 280, 675 Jordan, Miriam, 812 Joseph, W.B., 800 Jovi, Jon Bon, 427 Joyce, Mary L., 795 Joyce Julius & Associates, 650 Joyner-Kersey, Jackie, 178 J.P. Morgan Chase & Co., 15 Judd, Ashley, 286 Junior Mints, 452 Jupiter Media Metrix, 504, 597 Just For Feet, 84, 296, 712–714 K Kahn, Gabriel, 432 Kahn, Mir Maqbool Alam, 813, 814 Kaiser Permanente, 477 Kal Kan, 470 Kalish, David, 806 IN5 IN5 Name and Company Index Chapter Number Chapter Title
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