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Challenges in the Era of Globalization - iaabd

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Proceed<strong>in</strong>gs <strong>of</strong> <strong>the</strong> 12th Annual Conference © 2011 IAABD<br />

Evaluat<strong>in</strong>g <strong>the</strong> importance <strong>of</strong> location factors <strong>in</strong> <strong>the</strong> decision <strong>of</strong> MNCs to undertake FDI <strong>in</strong> Syria<br />

and Jordan<br />

Abstract<br />

Omar Al-Habash, omar.al-habash@brunel.ac.uk<br />

Bus<strong>in</strong>ess School, Brunel University, UK.<br />

Frederick Mmieh , Frederick.mmieh@brunel.ac.uk<br />

Bus<strong>in</strong>ess School, Brunel University, UK.<br />

This paper empirically exam<strong>in</strong>es <strong>the</strong> significance <strong>of</strong> location factors that foreign <strong>in</strong>vestors consider when<br />

undertak<strong>in</strong>g Foreign Direct Investment (FDI) <strong>in</strong> Syria and Jordan. A questionnaire was used to collect data from<br />

top management personnel <strong>of</strong> Mult<strong>in</strong>ational Corporations’ (MNCs) subsidiaries <strong>in</strong> Syria and Jordan. Two hundred<br />

and sixty eight foreign subsidiaries participated <strong>in</strong> this study. Available empirical evidence reveals that grow<strong>in</strong>g<br />

demand <strong>in</strong> <strong>the</strong> host market (potential growth), large size <strong>of</strong> host market, local government regulations and policies<br />

towards foreign firms, political stability <strong>in</strong> <strong>the</strong> host country, and <strong>the</strong> legal environment are <strong>the</strong> most location factors<br />

<strong>in</strong>fluenc<strong>in</strong>g MNCs decision to undertake FDI <strong>in</strong> this part <strong>of</strong> <strong>the</strong> Middle East. These f<strong>in</strong>d<strong>in</strong>gs <strong>in</strong>dicate that develop<strong>in</strong>g<br />

countries <strong>in</strong> general, Syria, and Jordan <strong>in</strong> particular can attract more FDI by do<strong>in</strong>g two th<strong>in</strong>gs. They need to improve<br />

<strong>the</strong>ir <strong>in</strong>vestment climate and make it more favorable for MNCs <strong>in</strong> terms <strong>of</strong> regulations, policies, and laws, and at <strong>the</strong> same<br />

time, lower <strong>the</strong> perceived potential <strong>in</strong>vestment risk through ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g political stability.<br />

Introduction<br />

FDI can contribute positively to <strong>the</strong> growth and development <strong>of</strong> develop<strong>in</strong>g countries by br<strong>in</strong>g<strong>in</strong>g capital,<br />

employment, technology, market access, and managerial skills (Blomstrom and Kokko, 1998; De Mello,<br />

1997, 1999; Pack and Saggi, 1997; Balasubramanyam et al., 1999; Borenszte<strong>in</strong> et al., 1998). Accord<strong>in</strong>g to<br />

UNCTAD (2003), FDI plays a ‘vital’ role <strong>in</strong> <strong>the</strong> long-term economic development <strong>of</strong> develop<strong>in</strong>g<br />

countries with its great potential to create jobs, raise productivity, enhance exports and transfer<br />

technology.<br />

One <strong>of</strong> <strong>the</strong> aspects that will help develop<strong>in</strong>g countries <strong>in</strong> accelerat<strong>in</strong>g or susta<strong>in</strong><strong>in</strong>g <strong>the</strong> pace <strong>of</strong> <strong>the</strong>ir<br />

economic and social development is to have good quality <strong>in</strong>frastructure (UNCTAD, 2008). Ramamurti<br />

(2004) argues that develop<strong>in</strong>g countries need FDI <strong>in</strong> <strong>in</strong>frastructure to reach <strong>the</strong>ir growth targets as <strong>the</strong>y<br />

necessitate foreign capital <strong>in</strong> order to enhance <strong>the</strong>ir domestic sav<strong>in</strong>gs. Therefore, develop<strong>in</strong>g countries<br />

require urgent <strong>in</strong>vestments aimed to streng<strong>the</strong>n <strong>the</strong> <strong>in</strong>frastructure, <strong>in</strong>dustries and services <strong>in</strong> areas such as<br />

water, electricity, telecommunications, and transport (UNCTAD, 2008). Although governments, <strong>the</strong><br />

private sector and o<strong>the</strong>r stakeholders <strong>in</strong> <strong>the</strong>se countries are contribut<strong>in</strong>g <strong>in</strong> <strong>the</strong> <strong>in</strong>frastructural <strong>in</strong>vestments,<br />

<strong>the</strong> amount <strong>of</strong> <strong>in</strong>vestments needed still exceeds <strong>the</strong>ir contribution (UNCTAD, 2008). Accord<strong>in</strong>g to<br />

UNCTAD (2008), develop<strong>in</strong>g countries <strong>in</strong> general currently <strong>in</strong>vest 3–4% <strong>of</strong> <strong>the</strong>ir GDP annually <strong>in</strong><br />

<strong>in</strong>frastructure while <strong>the</strong>y need to <strong>in</strong>vest an estimated 7–9% to atta<strong>in</strong> better economic growth and poverty<br />

reduction. Obviously, this results <strong>in</strong> an enormous gap between <strong>the</strong> current volume <strong>of</strong> <strong>in</strong>vestments and<br />

what is actually required. This raises <strong>the</strong> question <strong>of</strong> how develop<strong>in</strong>g countries should fill this gap.<br />

Accord<strong>in</strong>g to Mayer (2004, p. 259), MNCs have a very important role “<strong>in</strong> l<strong>in</strong>k<strong>in</strong>g rich and poor<br />

economies, and <strong>in</strong> transmitt<strong>in</strong>g capital, knowledge, ideas and value systems across borders.” Fill<strong>in</strong>g this<br />

<strong>in</strong>vestment gap requires MNCs to <strong>in</strong>volve <strong>in</strong>tensively <strong>in</strong> <strong>in</strong>frastructural <strong>in</strong>vestments <strong>in</strong> particular and<br />

<strong>in</strong>vestments <strong>in</strong> general, and at <strong>the</strong> same time maximiz<strong>in</strong>g <strong>the</strong> benefits <strong>of</strong> host develop<strong>in</strong>g countries from<br />

MNCs’ technological and o<strong>the</strong>r assets (UNCTAD, 2008). The question that readily comes to m<strong>in</strong>d is what<br />

urges MNCs to engage <strong>in</strong> such operations and undertake such <strong>in</strong>vestments? Meyer and Estr<strong>in</strong> (2004)<br />

244

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