Challenges in the Era of Globalization - iaabd

Challenges in the Era of Globalization
Edited by Emmanuel Obuah
arriving at each variable were captured with the variable in the format of total number of arrows leaving:
total number of arrows arriving, e.g., 5:3.
Systemic scorecard: The drivers, links and outcomes were then stacked in a systemic scorecard which
provides a visual representation of which of the variables has the greatest influence on the research
question (Figure 4). The driver at the bottom of the stack has the most influence and the outcome at the
top of the stack has the least impact on the boundary question.
Figure 3: Inter-relationship diagraph
In the second focus group session, the variables from the previous session were reviewed by the
participants. All the variables were then used to create an inter-relationship diagraph which was then split
into distinct loops (Figure 5).
Results
The discussion of the causal loops focused on the variables that made up the distinct loops and on what
action could be taken to enable the loop and what the potential risks were to the enablement of the loop.
Following the review and a discussion, the participants decided to create a new variable Increase in profit
resulting from social media. Although elements of profit were included in the variable Having clear
measurements of success in place, the participants felt it was critical for social media leading to profit to
be captured as a variable on its own rather than as a portion of a another variable.
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