Challenges in the Era of Globalization - iaabd

Proceedings of the 12th Annual Conference © 2011 IAABD
Causal Loop diagram: The participants complete the causal loop diagram (Figure 5) and described the
variables in the causal loop diagram as follows:
• Variable 1: Ability to create and leverage social media advocates (0:8 Outcome): This is the
primary outcome of the causal loop diagram with every other variable impacting on it. The ideas
covered by this variable include: advocacy; reputation management; branding; understanding
and managing the reputation deficit you start with in social media; and understanding that staff,
peers shareholders and clients all play a role as advocates.
Figure 4: Systemic scorecard
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