Challenges in the Era of Globalization - iaabd

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Proceedings of the 12th Annual Conference © 2011 IAABD Factors militating against e-business in Nigeria Some factors have been listed as militating against the development of internet business in Nigeria. These include level of development typified by literacy rate, underdeveloped infrastructure and low income. Among the unethical factors include advanced fee fraud and illegal deals as well as exposure to negative and immoral information and images. Table 5 shows the respondents opinion regarding the factors militating against the development of internet business in Nigeria. Buyer’s security ranked highest among the major problems of e-business in Nigeria. Payment problems ranked next to highest is perhaps mitigated as a result of many commercial banks’ involvement in credit card issuance. Other problems include delivery process, location constraints, and legal restrictions. Finally is the problem of general resistance to social change. Table 5: What are the major difficulties of e-business in Nigeria Options Frequency Rank Understanding the process of buying and selling 145 6 th Payment process 232 2 nd Process of product evaluation and choice 111 7 th Delivery process 199 3 rd Buyer’s security 240 1 st Legal restriction 173 5 th Location constraints 183 4 th Source: Field survey Discussion on the Findings and Conclusions It is clear from the results of this study that internet is well accepted by Nigerians and it is highly used to achieve various goals. The youths are also fully aware that the internet presents a great opportunity for business in general and entrepreneurship in particular but have barely seen it as an opportunity for gainful employment. Although the usage rate of the internet is high but the activities performed is dominantly intellectual exercise and social communication. Entrepreneurial activities are low indicating a slow adoption rate. Factors that have influenced slow adoption rate include personal characteristics of the individual like skill, innovativeness and other demographic factors; system related problems like payment, delivery and location constraints. Others are environmental factors like level of development, provision of infrastructure, legal and security problems. It is clear from the result of this study that there is basic interest and basic knowledge of the potentials of internet entrepreneurship but the motive to begin to use the method is still latent. As a result, adoption rate is slow. Developmental marketing is usually used to stimulate such needs in a latent state to achieve full growth. It therefore follows in this situation that there is a need for a deliberately organized marketing effort towards stimulating the interests of Nigerian entrepreneurs to begin to adopt and experiment on this new opportunity. So far, efforts in propagating this method is being undertaking by individuals and 516
Challenges in the Era of Globalization Edited by Emmanuel Obuah private institutions which may not readily merit the high credibility, quality of confidence and believability a high powered government organ or well known non-governmental organization will enjoy. Therefore to fast track the spread of this entrepreneurship opportunity, seminars, workshops and training programs that not only explains the process of internet business but also demonstrate its wealth creation ability should be organized. When this is done, the number of people who do legal internet businesses and make honest income from the internet will increase reasonably and this will certainly reduce the volume of fraudulent practices in the internet as well as unemployment among the youth of this country. References Boateng, R and Hinson, R (2007) “E-Commerce in Least Developing Countries (LDCs): Summary Evidence and Implications”, 2007 IAABD Conference Proceedings, London Metropolitan University, London. Pp 163-173 Davis, F D (1989) “Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology”, MIS Quarterly, vol. 13 no. 3 pp. 319-339. Kin, S-Y and Park, S Y (1999) “Influencing Factors of Purchase intention through e-commerce”, Journal of Consumer Studies, vol. 10 no. 3 pp 45 – 66. Longe, O B, Chete, F O, Chete, F C and Adedeji, B (2006) “An Evaluation of the level of Acceptance of Internet Marketing Among Nigerian Consumers”, Journal of Marketing, vol. 1 no. 3. Pp 24 – 32. Moon, B-J (2004) “Consumer Adoption of the Internet as an Information Search and Product Purchase Channel: some research hypotheses”, International Journal of Internet Marketing and Advertising, Vol. 1 no. 1(pp. 104-118) Mordi, R (2007) “The New e-Business Professionals” Broad Street Journal, ed.43/Oct. pp. 7-9. Murino Mario (2009) “Netpreneurs: A new Breed of Entrepreneur”, The Kauffman Centre for Entrepreneurial Leadership, www.entreworld.org Obadan, M I and Odisola A F (2000) “Productivity and Unemployment in Nigeria”, retrieved on 27th Jan 2011 from www.cenbank.org/out/publications/occassional papers.. Ozuru, H N and Kalu, S E (2006) An Introduction to Electronic Marketing, (Owerri, Nigeria: Roik Divine Publishers) Poku, K and Vlosky, R (2003) “A model of Marketing Oriented Corporate Culture Influence on Information Technology Adoption”, Louisana Forest Products Development Centre. Working Paper #63. Seah, Steve (2010) “Are You Netpreneur”, www.mywealthcreationstrateggy.com, source: http//:Ezine Articles.com/?expert=Steve_Seah. Retrieved 20 th January, 2011. Sung, Y-S and Kang, J-S (2000) “Consumer Perception of Internet Shopping and Cyber Mall”, Korean Journal of Advertising, vol. 11 no. 2, pp 7-34. Taylor Trevor (2010) 10 Tips for the Beginning Internet Entrepreneur. Internet Business Entrepreneur (ezine) 517
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Challenges in the Era of Globalizat
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Table of Contents Challenges in the
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Lennart Bangens, Goteborg, Sweden C
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Local Steering Committee Jacob Musi
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Track 1: Accounting, Finance, and I
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Abstract Challenges in the Era of G
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Abstract Determinants of Bank Lendi
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Empirical Results Challenges in the
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Table 3 Determinants of Competitive
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Research Findings Challenges in the
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Abstract: Study on Africa Governmen
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Abstract Challenges of Oil Revenue
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Abstract Land Based Sources of Poll
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Abstract On the Mitigation of Rever
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Figure 1: Lagos off shore survey po
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Conclusion Challenges in the Era of
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37. Provision of sound education fo
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The cost structure Challenges in th
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Empirical Analysis Challenges in th
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Variable Coefficient Std. Error t-S
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Abstract The Changing Requirements
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The Model, Data and Variable Defini
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Empirical results Challenges in the
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Abstract Gender, poverty and sustai
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Single 18.1 Masters and above 35.3
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Source: Field survey, 2010 Table 3:
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Conclusions and Implications Challe
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Abstract Exploring Organisational R
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Table 1: A Summary of Operating Ban
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Banks in Ghana Challenges in the Er
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References: Challenges in the Era o
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Figure 5: Causal loop diagram inclu
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The study seeks to: • examine typ
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Figure 2: Customer Perception of MT
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Relationship Commitment Total 1264.
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Figure 1: Components of Data Analys
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Abstract Marketing Nigerian medicin
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firms attained below average market
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Conclusion Dissatisfied 6 3.4 3.6 7
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Abstract Customer satisfaction with
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Methodology Challenges in the Era o
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Discussion Challenges in the Era of
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Postgraduate 19 Internet experience
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Average daily Internet hours z P-va
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GOVERNMENT MoFED SECTORS Structure
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Football Spectatorship Challenges i
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