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Challenges in the Era of Globalization - iaabd

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Proceed<strong>in</strong>gs <strong>of</strong> <strong>the</strong> 12th Annual Conference © 2011 IAABD<br />

On impact <strong>of</strong> organizational communication on worker satisfaction, 96.1% <strong>of</strong> <strong>the</strong> respondents, answered<br />

‘yes’ that <strong>the</strong>re is a strong impact <strong>of</strong> communication on worker satisfaction <strong>in</strong> organizations. This is<br />

illustrated <strong>in</strong> <strong>the</strong> Table I below.<br />

Table 1: Cross tabulation: Impact <strong>of</strong> organizational communication on worker satisfaction<br />

Name <strong>of</strong> Organization<br />

Impact <strong>of</strong> Communication<br />

on worker satisfaction<br />

Yes<br />

No<br />

I don’t Know<br />

Ghana<br />

Post<br />

92.0%<br />

4.0%<br />

4.0%<br />

Total 100 %<br />

BOG UGMS<br />

100.0% 95.0%<br />

5.0%<br />

Total<br />

96.1%<br />

Table 2: Chi-Square Tests <strong>of</strong> relationship between Organizational communication and worker<br />

satisfaction<br />

Value df Asymp. Sig. (2-sided)<br />

Pearson Chi-Square 17.836(a) 8 .022<br />

Likelihood Ratio 12.962 8 .113<br />

L<strong>in</strong>ear-by-L<strong>in</strong>ear Association 1.696 1 .193<br />

No <strong>of</strong> Valid Cases 81<br />

The Chi-square test shows that <strong>the</strong>re is a significant relationship between organizational communication<br />

and worker satisfaction as shown <strong>in</strong> <strong>the</strong> chi-square table above (x 2 =17.836 df=8, p< 0.5), where <strong>the</strong> pvalue=.02<br />

is less than <strong>the</strong> level <strong>of</strong> significance at .05.<br />

Role <strong>of</strong> organizational communication<br />

Respondents were asked to state <strong>in</strong> <strong>the</strong>ir own op<strong>in</strong>ion <strong>the</strong> ma<strong>in</strong> role <strong>of</strong> communication <strong>in</strong> <strong>the</strong>ir<br />

organizations. Thirty-seven percent (37.0%) <strong>of</strong> <strong>the</strong> respondents say communication is used to deliver<br />

<strong>in</strong>structions; 30.9% say basic <strong>in</strong>formation needed for job; 9.9% say communication is used to resolve<br />

work related issues; 9.9% say to encourage dialogue and team build<strong>in</strong>g, while 8.6% say communication is<br />

used to motivate staff to work.<br />

Frequency <strong>of</strong> communication media used by workers<br />

Results show that <strong>the</strong> most frequent media <strong>of</strong> communication used by workers <strong>in</strong> <strong>the</strong>ir organizations are:<br />

face-to-face communication 65.4%; memos and letters 12%; formal meet<strong>in</strong>gs 9.9%; email 4.9%;<br />

telephone 3.7%, and <strong>in</strong>formal meet<strong>in</strong>gs 2.5%.<br />

Communication as an important Organizational process<br />

Analysis <strong>of</strong> results showed that among <strong>the</strong> organizational processes, 86.4% <strong>of</strong> respondents believe that<br />

communication is very important, while 12.3% say communication is important <strong>in</strong> <strong>the</strong> organisations and<br />

<strong>the</strong>refore good organizational communication gives <strong>the</strong>m satisfaction.<br />

1.3%<br />

2.6%<br />

436

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