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Challenges in the Era of Globalization - iaabd

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<strong>Challenges</strong> <strong>in</strong> <strong>the</strong> <strong>Era</strong> <strong>of</strong> <strong>Globalization</strong><br />

Edited by Emmanuel Obuah<br />

Ogundele, O.J.K. and Hassan, A. R. Department <strong>of</strong> Bus<strong>in</strong>ess Adm<strong>in</strong>istration and Management<br />

Technology, Faculty <strong>of</strong> Management Sciences, Lagos State University, Ojo, Nigeria<br />

Track 14: Operations and Supply Cha<strong>in</strong> Management ................................. 554<br />

Determ<strong>in</strong>ants <strong>of</strong> bank selection: A study <strong>of</strong> undergraduate students <strong>in</strong> <strong>the</strong> University <strong>of</strong> Ghana. . 555<br />

Robert E. H<strong>in</strong>son, University <strong>of</strong> Ghana Bus<strong>in</strong>ess School, Legon-Accra, Ghana,<br />

Aihie Osarenkhoe, Department <strong>of</strong> Bus<strong>in</strong>ess & Economic Studies, Faculty <strong>of</strong> Education & Economics,<br />

University <strong>of</strong> Gävle, Sweden<br />

Abednego Feehi Okoe, Institute <strong>of</strong> Pr<strong>of</strong>essional Studies, Legon-Accra, Ghana.<br />

Manag<strong>in</strong>g Supply Cha<strong>in</strong> Disruption Risks <strong>in</strong> Nigerian Manufactur<strong>in</strong>g Sector ................................. 564<br />

Chris I. Eny<strong>in</strong>da, Alabama A & M University, USA<br />

Alphonso O. Ogbuehi, Clayton State University, UAS<br />

Chris H. Mbah, Higher Colleges <strong>of</strong> Technology, United Arab Emirates<br />

Manag<strong>in</strong>g and Mitigat<strong>in</strong>g Supply Cha<strong>in</strong> Bl<strong>in</strong>d Spots and Vulnerabilities <strong>in</strong> Nigerian Elections .... 574<br />

Chris I. Eny<strong>in</strong>da, Alabama A & M University, USA<br />

Indy C. Eny<strong>in</strong>dah, College <strong>of</strong> Arts and Science, Port Harcourt, Nigeria<br />

Emmanuel Obuah, Alabama A & M University, USA<br />

Track 15: Market<strong>in</strong>g and Consumer Behavior ............................................... 584<br />

Factors Influenc<strong>in</strong>g Bank Choice among Undergraduates <strong>in</strong> Nigeria ................................................ 585<br />

Steve Ukenna, Department <strong>of</strong> Market<strong>in</strong>g, Nnamdi Azikiwe University, Anambra State, Nigeria<br />

Anayo D. Nkamnebe, Department <strong>of</strong> Market<strong>in</strong>g, Nnamdi Azikiwe University, Anambra State, Nigeria<br />

Carol Anionwu Department <strong>of</strong> Bus<strong>in</strong>ess Adm<strong>in</strong>istration, Cross River University <strong>of</strong> Technology, Cross<br />

River State, Nigeria<br />

Bank selection decisions: A case study <strong>of</strong> Institute <strong>of</strong> Pr<strong>of</strong>essional Studies ....................................... 594<br />

Robert E. H<strong>in</strong>son, University <strong>of</strong> Ghana Bus<strong>in</strong>ess School, Legon-Accra, Ghana.<br />

Aihie Osarenkhoe, Department <strong>of</strong> Bus<strong>in</strong>ess & Economic Studies, Faculty <strong>of</strong> Education &<br />

Economics, University <strong>of</strong> Gävle, Sweden.<br />

Abednego Feehi Okoe, Institute <strong>of</strong> Pr<strong>of</strong>essional Studies, Legon-Accra, Ghana.<br />

Social market<strong>in</strong>g: Behavioral change communications and malaria prevention <strong>in</strong> Ghana ............. 606<br />

Ernest Yaw Tweneboah-Koduah, Department <strong>of</strong> Market<strong>in</strong>g and Customer Management,<br />

University <strong>of</strong> Ghana Bus<strong>in</strong>ess School, Legon, Ghana.<br />

Mahamah Braimah, Department <strong>of</strong> Market<strong>in</strong>g and Customer Management, University <strong>of</strong> Ghana<br />

Bus<strong>in</strong>ess School, Legon, Ghana.<br />

Priscilla Ntriwaa Otuo Department <strong>of</strong> Bus<strong>in</strong>ess Studies, Wiscons<strong>in</strong> International University<br />

College, Legon, Ghana.<br />

Perceptions <strong>of</strong> <strong>the</strong> success factors for social media implementation <strong>in</strong> a South African<br />

life <strong>in</strong>surance company ........................................................................................................................... 613<br />

Michael Probyn and Mlenga G. Jere, The Graduate School <strong>of</strong> Bus<strong>in</strong>ess University <strong>of</strong> Cape Town,<br />

South Africa.<br />

Service quality and customer retention <strong>in</strong> <strong>the</strong> mobile telecommunication <strong>in</strong>dustry <strong>in</strong> Ghana ........ 621<br />

K<strong>of</strong>i Poku and Wilberforce Owusu-Ansah, Department <strong>of</strong> Market<strong>in</strong>g and Corporate Strategy,<br />

School <strong>of</strong> Bus<strong>in</strong>ess, KNUST, Ghana.<br />

Comparative Study <strong>of</strong> Perceptions <strong>of</strong> Relationship Market<strong>in</strong>g <strong>in</strong> <strong>the</strong> Nigerian Food<br />

and Beverages Industry .......................................................................................................................... 631<br />

Bolajoko Nkemd<strong>in</strong>im Dixon-Ogbechi, University <strong>of</strong> Lagos. Lagos, Nigeria<br />

Elizabeth M. Haran and Joseph Aiyeku, Salem State University, Salem MA, USA.<br />

ix

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