Challenges in the Era of Globalization - iaabd

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Proceedings of the 12th Annual Conference © 2011 IAABD Hon, K.Y. and Tom, G. (1995), “How the Chinese select their banks”, Journal of Retail Banking, Vol. 14, pp. 36-39. Huu, P. T. and Kar, Y. H. (2000), “A study of bank selections in Singapore using the Analytical Hierarchy Process”, International Journal of Bank Marketing, vol.18 No. 4, pp. 170-180. Kotler, P. (2000), Marketing Management, The millennium ed., Prentice-Hall, Upper Saddle River, NJ. Kaynak, E. (1986), “How to measure your bank's personality: some insight from Canada'', International Journal of Bank Marketing, Vol. 4 No. 2, pp. 54-68. Kaynak, E., Kucukemiroglu, O. and Odabasi, Y. (1991), “Commercial bank selection in Turkey”, International Journal of Bank Marketing, Vol. 9, No. 4, pp. 30-39. Khazeh, K. and Decker, W.H. (1993), “How customers choose banks’, Journal of Retail Banking, Vol. 14, pp. 41-44. Laroche, M., Rosenblatt, J. and Manning, T. (1986), “Services used and factors considered important in selecting a bank: an investigation across diverse demographic segments”, International Journal of Bank Marketing, Vol.4, No. 1, pp. 35-55. Lewis, B. R. (1982), “Student accounts: A profitable segment?” European Journal of Marketing, vol. 16 No. 3, pp 63-72 Morgan DL (1993) Successful Focus Groups: Advancing the State of the Art. California: Sage Publications Inc. Mason, J.B. and Mayer, M.L. (1974), “Differences between high-and-low-income savings and checking account customers”, The Magazine of Bank Administration, 65(3), 48-52. Mokhlis, S., Salleh, H. S. and Mat, N.H.N. (2009), “Commercial bank selection: comparison between single and multiple bank users in Malaysia”, International Journal of Economics and Finance, vol. 1 No. 2, pp. 263-273. 604
Challenges in the Era of Globalization Edited by Emmanuel Obuah Social marketing: behavioral change communications and malaria prevention in Ghana Ernest Yaw Tweneboah-Koduah etkoduah@ug.edu.gh Department of Marketing and Customer Management, University of Ghana Business School, Legon, Ghana. Mahamah Braimah Department of Marketing and Customer Management, University of Ghana Business School, Legon, Ghana. Abstract Priscilla Ntriwaa Otuo Department of Business Studies, Wisconsin International University College, Legon, Ghana. Purpose: The purpose of this study is to assess the various communications strategies that have been designed to promote insecticide treated nets (ITN) use among the two most vulnerable groups in Ghana (pregnant women and children under the age of five), identify weaknesses in these approaches and suggest possible ways of addressing these issues. Design/Methodology: This study is an exploratory study into the communications activities by institutions involved in malaria control in Ghana. In-depth interviews were conducted with national level malaria control officers and the data analyzed. Findings: Most of the interventions are aimed at encouraging the target markets acquire ITNs although most of these messages sent out on malaria prevention are not integrated. Several challenges were noted in the interviews including financial constraints, lack of human resources, cultural barriers, negative publicity by the media and negative perceptions about the spread of malaria and use of ITNs. Research Limitations/Implications: While implication of the findings are discussed, a major direction for the future is the need for research to be conducted on how behavioral change theories could be employed to design effective social marketing intervention on malaria in Ghana Introduction: Malaria is a major public health problem all over the world. Over the last two decades, morbidity and mortality from malaria have been increasing due to deteriorating health systems, growing drug and insecticide resistance, periodic changes in weather patterns, civil unrest, human migration, and population displacement (WHO, 2003). Malaria affects more than 40% of the world’s population and responsible for more than 300 million acute cases each year, which resulted in 1.2 million deaths in 2002 (Binka, 2005). Over 80% of the malaria-related morbidity and mortality occur in sub-Saharan Africa with children under five and pregnant women at highest risk (ibid). In Ghana 3.5 million people contract malaria every year. Approx. 20,000 children die from Malaria every year which constitute 25 per cent of the deaths of children under the age of five. Even if a child survives, the consequences from severe malaria such as convulsions or brain dysfunction can hamper long-term development and schooling (UNICEF, 2007). At the national launch of Malaria Vector Control Program in June, 2009, the then Minister of Health noted that malaria cost Ghana $760 million in 2008. This amount represented 10% of the country’s Gross Domestic Product (Ghana Web, June 17 th , 2009). Prevention of the disease has therefore become extremely important to governments all over the world, especially in developing economies such as Ghana. However, malaria in Ghana is viewed in the same light as having a common cold, because it is so common place (Netmark, 2004). The use of Insecticide Treated Nets (ITNs) has been documented as a potent way of preventing the disease in developing countries. At a cost of US$1.2 per person protected per year, ITNs are considered one of the most 605
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Table of Contents Challenges in the
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Lennart Bangens, Goteborg, Sweden C
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Local Steering Committee Jacob Musi
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Track 1: Accounting, Finance, and I
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Abstract Challenges in the Era of G
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Abstract Determinants of Bank Lendi
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Empirical Results Challenges in the
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Table 3 Determinants of Competitive
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Research Findings Challenges in the
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Abstract: Study on Africa Governmen
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Abstract Challenges of Oil Revenue
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Abstract Land Based Sources of Poll
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Abstract On the Mitigation of Rever
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Assessment of pollutants in nigeria
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Figure 1: Lagos off shore survey po
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Track 5: Management Education Chall
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Table: Model Fitness Regression Sta
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Conclusion Challenges in the Era of
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37. Provision of sound education fo
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The cost structure Challenges in th
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Empirical Analysis Challenges in th
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Variable Coefficient Std. Error t-S
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Abstract The Changing Requirements
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The Model, Data and Variable Defini
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Track 8: Gender and Economic Develo
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Empirical results Challenges in the
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Abstract Gender, poverty and sustai
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Figure 1.1: Spread of directorships
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Theoretical Framework Challenges in
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Single 18.1 Masters and above 35.3
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Source: Field survey, 2010 Table 3:
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Track 9: Global Studies and Politic
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Conceptual Definitions Challenges i
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Conclusions and Implications Challe
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Abstract Exploring Organisational R
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Table 1: A Summary of Operating Ban
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Discussion and Conclusion Challenge
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Abstract What does Globalization me
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Research Methods approach Challenge
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Statement of the Problem Challenges
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References Challenges in the Era of
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firms attained below average market
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Abstract Customer satisfaction with
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Discussion Challenges in the Era of
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