Challenges in the Era of Globalization - iaabd

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Proceedings of the 12th Annual Conference © 2011 IAABD “Sometimes, people approach us and ask, why didn’t you (MTN) sponsor this or that programme, instead of this?” As Carroll and Buchholtz (2003), cautioned, “Stakeholders have some level of power over a business because they are in the position to withhold, or at least threaten to withhold organizational resources. It is therefore imperative for key stakeholders’ interest to be identified and addressed through stakeholder intelligence generation such as surveys, monotoring the issues discussed in the media and professional associations. Finally, there is the need for management of MTN to view CSR programmes as a source of competitive advantage rather than a mere altruism. The lack of synchronisation with marketing and human resource departments results from this strategic posture. In sum, the CSR posture of MTN is very impressive, the above recommendations are intended to strenghten the existing framework to serve as a model for other corporate organization on Ghana. Conclusion and Recommendations From the above discussions, it is obvious that MTN Ghana has demonstrated strong commitment to CSR programmes. However, there is the need to coordinate the activities of various departments into the overall CSR platform and also as adopt proactive measures to identify stakeholder interests and norms. References Baughn, C.C., N.L. Bodie and J.C. McLntosh (2007), “Corporate Social and Environmental Responsibility in Asian Countries and Other Geographical Regions” Corporate Social Social Responsibility and Environmental Management, 14(2), 189-205. Coffee, J., (2006), Gatekeepers: the role of professions in corporate governance. Oxford University Press. Egels, N., (2005), Sorting out the mess, A Review of Definitions of Ethical Issues in Business. Center for Business in Society, GRI, Goteborg University. Freeman, R.E. (1984), Strategic Management: A stakeholder Approach, Pitman, Boston, MA. Gariga, E., & Mele, D. (2004), Corporate Social Responsibility Theories: Mapping the Theory. Journal of Business Ethics, 53(1/2): 51-71. Harahap, O.S.R (2006), Tanggung-jawab social perusahaan. Pikiran Rakyat (11 Januari). Hansen, U., Bode, M., & Moosmayer, D., (2004), Stakeholder Theory Between General and Contextual Approaches- A German View, Zeitschrift fur Wirtschafts-und Unternehmensethik, 5 (3): 312-318. Hinson, R., (2010). The value chain and e-business in exporting: Case studies from Ghana’s nontraditional export (NTE) sector, Telematics and Informatics, 27, 323-340. Hinson, R., Boateng, R., and Madichie, N., (2010). Corporate social responsibility activity reportage on bank websites in Ghana, International Journal of Bank Marketing, Vol. 28 No. 7, pp. 489-518. Hortingansen, U., Bode, M., & Moosmayer, D., (2004). Stakeholder Theory between General and Contextual Approaches- A German View. Zeithchrift fur Wirtschafts-und Unternehmensethik, 5 (3): 312- 318. Hunt, S.D., (1994). On rethinking marketing: our discipline, our practice, our methods. European Journal of Marleting, 28(3), pp.13-25. Maignan, I. And Raltston, D.A. (2002), “Corporate social responsibility in Europe and the USA: insights from businesses’ self-presentations”, Journal of International Business Studies, Vol. 33 No. 3, pp. 497- 614. Maignan, I., Ferrel O.C., and Ferrel L. (2005), “A Stakeholder Model for Implementing Social Responsibility in Marketing.” European Journal of Marketing, Vol. 39 (9-10). 686
Challenges in the Era of Globalization Edited by Emmanuel Obuah Matten, D., and J. Mood (2008), “Implicit” and “Explicit” CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility’, Academy of Management Review, 33 (2), 404-424. Ofori, D.F. and Hinson, R.E. (2007), “Corporate social responsibility (CSR) perspectives of leading firms in Ghana, Corporate Governance, Vol.7 No.2 pp.178-193. Robson, C. (2002), Real World Research: A Resource for Social Scientists and Practitioners-Researchers. London: Blackwell. Spiggle, S., (1994). “Analysis and interpretation of qualitative data in consumer research”. Journal of Consumer Research 21, pp. 491-503. Welford, R. (2005), ‘Corporate Social Responsibility in Europe, North America and Asia’, Journal of Corporate Citizenship, 17, 33-52. Wood, D. (1991), “Corporate Social Performance Revisited”, Academy of Management Review, 16(4), 691-718. Fassin, Y. (2008), “Imperfections and shortcomings of the stakeholder model’s graphical representation”, Journal of Business Ethics, Vol. 80 No. 1, pp. 879-88. Pesqueux, Y. and Damak-Ayadi, S. (2005), “Stakeholder theory in perspective”, Corporate Governance, Vol. 5 No. 2, pp. 5-22. Phillips, R. (2003), “Stakeholder legitimacy”, Business Ethics Quarterly, Vol. 13 No. 1, pp. 25-41. Wolfe, R. and Putler, D. (2002), “How tight are the ties that bind stakeholder groups?”, Organizational Science, Vol. 13 No. 1, pp. 64-82. Le´pineux, F. (2005), “Stakeholder theory, society and social cohesion”, Corporate Governance, Vol. 5 No. 2, pp. 99-110. Friedman, A. and Miles, S. (2006), Stakeholders: Theory and Practice, Oxford University Press, Oxford. Frederick, W., Post, J. and St Davis, K. (1992), Business and Society: Corporate Strategy, Public Policy, Ethics, 7th ed., McGraw-Hill, New York, NY. Heath, R. (2006), “Onward into more fog; thoughts on public relations’ research directions”, Journal of Public Relations Research, Vol. 18, pp. 93-114. Gower, K. (2006), “Public relations research at the crossroads”, Journal of Public Relations Research, Vol. 18, pp. 177-90. Luoma-aho, V. (2007), “Neutral reputation and public sector organizations”, Corporate Reputation Review, Vol. 10, pp. 124-43. Luoma-aho, V. and Paloviita, A. (2010), “Actor-networking stakeholder theory for today’s corporate communications”, Corporate Communication: An International Journal, Vol. 15 No. 1, pp. 49-67. Foley, J. and Kendrick, J. (2006), Balanced Brand: How to Balance the Stakeholder Forces that can make or Break Your Business, Jossey-Bass, San Francisco,CA. Vos, M. and Schoemaker, H. (2006), Monitoring the Public Perception of Organisations, Boom, Amsterdam. Wagner, E. M., Alves, H. & Raposo, M. (2011), Stakeholder theory: issues to resolve, Management Decision, 49, No. 2, pp. 226-252. Wilson, L. (2001), “Relationships within communities: public relations for the new century”, in Heath, R. (Ed.), Handbook of Public Relations, Sage, Thousand Oaks, CA, pp. 521-7. Wu, X. (2007), “Stakeholder identifying and positioning (SIP) models: from Google’s operation in China to a general case-analysis framework”, Public Relations Review, Vol. 33, pp. 415-25. Waxenberger, B., & Spence, L., (2003), Reinterpretation of a metaphor: from stakes to claims, Strategic Change, 12: 239-249. 687
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Challenges in the Era of Globalizat
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Table of Contents Challenges in the
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Lennart Bangens, Goteborg, Sweden C
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Local Steering Committee Jacob Musi
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Track 1: Accounting, Finance, and I
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Abstract Challenges in the Era of G
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Abstract Determinants of Bank Lendi
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Empirical Results Challenges in the
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Table 3 Determinants of Competitive
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Research Findings Challenges in the
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Abstract: Study on Africa Governmen
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Abstract Challenges of Oil Revenue
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Abstract Land Based Sources of Poll
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Abstract On the Mitigation of Rever
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Assessment of pollutants in nigeria
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Figure 1: Lagos off shore survey po
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Academic Pry School 3 3 0 Backgroun
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Table: Model Fitness Regression Sta
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Conclusion Challenges in the Era of
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37. Provision of sound education fo
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The cost structure Challenges in th
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Empirical Analysis Challenges in th
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Variable Coefficient Std. Error t-S
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Abstract The Changing Requirements
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The Model, Data and Variable Defini
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Empirical results Challenges in the
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Abstract Gender, poverty and sustai
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Figure 1.1: Spread of directorships
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Theoretical Framework Challenges in
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Single 18.1 Masters and above 35.3
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Source: Field survey, 2010 Table 3:
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Track 9: Global Studies and Politic
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Conceptual Definitions Challenges i
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Conclusions and Implications Challe
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Abstract Exploring Organisational R
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district hospitals: Evidence from N
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Defining the Organisational Culture
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Table 1: A Summary of Operating Ban
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Discussion and Conclusion Challenge
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Abstract What does Globalization me
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Research Methods approach Challenge
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Statement of the Problem Challenges
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Convenient location of banks Challe
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Figure 1.Framework for Bank selecti
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Banks in Ghana Challenges in the Er
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References: Challenges in the Era o
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Figure 5: Causal loop diagram inclu
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The study seeks to: • examine typ
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Figure 2: Customer Perception of MT
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Results Challenges in the Era of Gl
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Football Spectatorship Challenges i
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