Please note - Swinburne University of Technology

textual discourse. Students will be encouraged to use and
reflect upon different electronic modes of communication
and delivery, and to utilise computer applications to produce
an adaptation proposal.
References
Bordwell, D. and Thompson, K. Film Art. An Introduction. 4th edn,
New York, McGraw Hill, 1993
Chatman, 5. Story and Discourse. Narrative Structure in Fiction and
Film. Ithaca, New York, Cornell University Press, 1988
Jung, C. Man and his Symbols. London, Aldus Books, 1964
Ong, W. Orality and Literacy: the Technology o f the Word. London,
Methuen, 1982
Stoker, 8. Dracula. London, Penguin, 1992
Ulmer, G. Teletheory. Grammatology in the Age of Video. New York,
Routledge, 1989
~ ~ 4 0 7 Open Subject
Prerequisites: completion of two semester
subjects
Assessment: a writing project to be negotiated
with the student's supervisor
Subject aims and description
This subject is designed to accommodate student initiated
special projects. There will be a written contract between
student and supervising lecturer, issued as a preliminary to
enrolment, which will state the project, the form of
assignment and the date of completion of the project. As an
example, this subject offers the opportunity for students to
work in genres such as romance, science fiction, fantasy and
the thriller, where learning opportunities and experiences
exist outside formal academic institutions, with the Nova
Mob, Sisters in Crime, fandom and fanzines, etc.
~ ~ 1 0 Media 2 and Meanings: An
lntroduction
No. of hours per week: three hours
Assessment: continuous
Subject aims and description
This subject introduces an analytical approach to media texts.
Though it will refer to print and radio forms, it will primarily
concern itself with film and/or television. Our interest in
studying these texts is not so much to establish their worth,
or otherwise, as to draw attention to the mechanics of our
work as readers, to the ways in which we produce meanings
from (or are confused by) the texts, to the methods they use
in order to produce meanings, and to the values they embody
in their representations.The texts for study will be selected
from fiction and documentary films, television series, news
and current affairs programs, music videos, advertisements,
variety and sports shows, and children's programs. They will
be examined within the context of textual theory, with
particular attention being given to their visual aspects.
References
Bordwell, D. and Thompson, K. Film Art: An Introduction, 4th edn,
New York, McGraw-Hill, 1993
Sobchack, T. and Sobchack, V.C., An lntroduction to Film, 2nd edn.
Boston, Little, Brown & Co, 1987
Fiske. J., Television Culture, London, Methuen, 1987
AMIO~
Broadcast Media: Issues and
Accountability
No. of hours per week: three hours
Assessment: continuous
Subject aims and description
This subject is an introduction to some of the major historical
and contemporary issues about broadcasting as a medium of
mass communication, primarily in an ~ustraian context. It
examines the oolitical context of broadcasting institutions.
public and prhate, and their relationship wit6other sociai
institutions: Key political, social and ethical issues associated
with broadcastinq are canvassed, such as the ownershio and
control of radio and television stations, the requlatory '
climate, accountability in programming, relati6nship;to
audiences. and iournalistic ~ractices and ethics. Vexed issues. '
such as media freedom and reform, public participation in
ownership and programming, regulatory changes in
broadcasting, and professional journalistic standards are
discussed from a range of perspectives.
References
Armstrong, M. Media Law in Australia. 2nd edn, Melbourne, Oxford
University Press, 1988
Barr, T. The Electronic Estate. Ringwood, Penguin, 1985
Bonney, W. and Wilson, H., Australia's Commercial Media,
Melbourne, Macmillan, 1983
Chadwick, P., Media Mates: Carving up Australia's Media, South
Melbourne, Macmillan, 1989
Cunningham, 5. and Turner, G. The Media in Australia. Sydney, Allen
& Unwin, 1993
Inglis, K.S. This is the ABC. The Australian Broadcasting Commission
1932-1983. Melbourne, Melbourne University Press, 1983
Johnson, L., The Unseen Voice, London, Routledge, 1988
Moran, A. (ed.) Stay Tuned: the Australian Broadcasting Reader:
Sydney, Allen and Unwin, 1992
~ ~ 1 1 Radio 1 in Australia
No. of hours per week: three hours
Subject aims and description
This subject provides an historial and current overview of
radio in Australia, including commercial, government and
community stations, and the ownership and control
regulations currently in place. The employment structure and
roles of staff are examined in detail, as are the technical
operations and programming philosophies. Methods of
audience surveying and analysis are studied and related to
the radio station's programming and promotional activities.
Assessment
Assessment will include analysis of the formats of stations
and the survey results for different Australian markets. From
this initial study detailed programming exercises will be
developed, which will be integrated into the Radio
Presentation 1 subject.
References
Keith, M., Radio Programming, Boston, Focal Press, 1987
Johnson, L., The Unseen Voice, London, Routledge, 1988
Higgins, C., Moss, P., Sounds Real, St. Lucia, Qld., University of
Queensland Press, 1982
Potts, J., Radio in Australia, Kensington, NSW, New South Wales
University Press, 1989
I