Please note - Swinburne University of Technology

The subject will examine the interrelationship between law,
business and society in selected Asian countries. It will
explore the way the law has been used to stimulate
economic development. It will concentrate on the process of
constitutional development in Asia, in particular, the link
between economic development and democratisation in
selected Asian societies, countries studied will include
Indonesia, Malaysia and Korea.
References
Diamond, L., Linz, J. and Lipste, S. (eds) Democracy in Developing
Countries, Vol. 3. Boulder, Lynne Rienner, 1989
Maclntyre and Kanishka. The Dynamics of Economic Policy Reform in
South East Asia and the South West Pacific. Singapore, Oxford
University Press, 1992
O'Donnell, G., Schmitter, P. and Whitehead, L. (eds) Transitions from
Authoritarian Rule: Prospects for Democracy Baltimore, The John
Hopkins University Press, 1986
Pye, L. Asian Power and Politics: The Cultural Dimension ofAuthority
Cambridge, The Belknap Press, 1985
Rueschemeyer, D., Stephens, E. and Stephens, J. Capitalist
Development and Democracy Chicago, University of Chicago Press,
1992
Yoshihara. K. The Rise of Ersatz Capitalism in South-East Asia.
Singapore, Oxford University Press, 1988
References to specific countries will be made available to students
~~400 Business Law Honours
Students should seek advice from the appropriate Business
Law staff when formulating their discipline-specific course of
study and their research project proposal.
To encourage a multi-disciplinary approach, students may,
subject to approval, undertake selected honours-level
coursework subjects from other schools, divisions, or
institutions provided that they show the relevance of these
coursework subjects to their proposed area of research. Such
arrangements are subject to the student having any
necessary prerequisite studies and may be subject to any
quotas imposed on these subjects by the offering School.
Students must submit their proposal to the Business Law
Honours Convener for approval prior to the commencement
of their honours program: ~~prbval for a student's disciplinespecif~course
of study and research project proposal shall be
subject to the availability of any necessary resources and the
availability of appropriate staff supervision.
Advanced Studies in Business Law
Students will undertake a program of advanced study
designed to support their research project proposal. This will
involve the application of legal reasoning and legal
techniques to issues which are of importance to business,
government and society. The program will consist of
supervised readings and seminars.
Business Law Honours Research Project
Each student will be required to undertake an individual
program of advanced study in one or more areas of business
law in his or her preferred area of specialisation. Potential
areas of research should reflect expertise within the School
which includes law relating to contracts, companies,
marketing, retailing, employment, tourism, international
marketina, finance, computers, Asian business law and
~uro~eanbusiness law. students will be required to make
presentations at progressive stages of their research. The
research project will be presented in the form of a written
dissertation of approximately 15 000 words in length.
Note that entry into the honours year is competitive and
the number of places is subject to a quota.
BMl lo The Marketing Concept
NO. of hours per week: three hours
Prerequisites: nil
Instruction: lectures/tutorial
Assessment: examination, assignments,
presentation, class exercise
Subject aims and description
This subject explores basic business and marketing concepts
from a variety of perspectives. The objective is the
understanding of key concepts upon which to build a
framework for the integration of a variety of ideas on
business-customer exchanges and the role of the marketing
function.
The subject provides common year students with a series of
lectures, tutorial exercises and assignments designed to give
them an opportunity to explore basic business and marketing
concepts from a variety of perspectives. Related issues of
concern to non-profit organisations are also explored.
Particular emphasis is given to the role marketing plays in
the organisation's process of adaption to its environment,
relationships between organisations and their clients, and in
the formulation of management policies that impact on
other functions such as accounting, operations, and
research.
At the end of the subject, the successful student will have
acquired an understanding of key concepts upon which to
build a framework for the integration of a variety of ideas on
business-customer exchanges and an understanding of the
role of the marketing function. This understanding of
marketing and marketing people will aid in the
understanding of other disciplines in the Bachelor or Business
as well as providing a strong philosophical foundation for the
vocational study of marketing, either as an elective sequence
or as part of the marketing or economics-marketing stream.
Textbooks
McColl-Kennedy, J.R., Kiel, G., Lusch, R.F. and Lusch, V.N., Marketing
Concepts and Strategies, 2nd edn. South Melbourne, Nelson
Australia, 1994
Students are required to purchase 'The Marketing Concept' book, a
comprehensive guide to the course, tutorials and assignments.
References
Boone, L.E. and Kurtz, D. L., Marketing Concepts and Strategies,
7th edn, USA, The Dryden Press, 1989
Kotler, P., Shaw, R., Fitzroy, P. and Chandler, F!, Marketing in
Australia, 3rd edn, Sydney, Prentice Hall, 1993
McCarthy, E.J. and Perrault, W.D., Jnr., Basic Marketing, A
Managerial Approach, 10th edn, Homewood, Irwin, 1990
Pride, W.M. and Ferrell, O.C. Marketing Concepts andStrategies, 7th
edn, Boston. Houghton Mifflin, 1991
Stanton, W.J., Miller, K.E. and Layton, R.A., Fundamentals of
Marketing, 2nd Australian edn, Sydney, McGraw Hill, 1991
Other supporting material will be prescribed when appropriate, in
lectures. It is expected that extensive use will be made of the large
collection of relevant material in the library - both texts and current
journals