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Please note - Swinburne University of Technology

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~~620 Human Aspects<br />

No. <strong>of</strong> hours per week: two hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject is designed to build upon the work <strong>of</strong> the<br />

introductory work in the first semester and treat the material<br />

with more depth and practicality. Topics covered are listed<br />

below.<br />

Theoretical base: interpersonal relationship and individual<br />

development; individual differences, personality theory, value<br />

and value systems, group dynamics, role theory, leadership<br />

intergroup competition, intepersonal communication,<br />

perception, thinking processes and memory. Business<br />

politics.Human resources management: recruitment,<br />

selection and training. Aptitude testing. Management<br />

development and personnel appraisal systems. Wage and<br />

salary structures, benefits and financial reward schemes.<br />

Performance factors: motivation, job satisfaction, morale,<br />

management <strong>of</strong> conflict, organisation structures and their<br />

effects on behaviour, effecting change in the organisation.<br />

Industrial relations: practical industrial relations for<br />

supervisors and managers.<br />

~~621 Financial and Legal Aspects<br />

No. <strong>of</strong> hours per week: three hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject is designed to build upon the work <strong>of</strong> the<br />

introductory group. Topics include: financial accounting;<br />

management accounting and reporting; company taxation;<br />

financial statement analysis; business organisations; sources<br />

<strong>of</strong> finance; capital and cash flow; insurance and negotiable<br />

instruments.<br />

Textbooks<br />

Gaffikin, M. et al. Principles <strong>of</strong>Accounting. 3rd Australian edn,<br />

Sydney, Harcourt Brace Jovanovich, 1993<br />

Latimer, P. Australian Business Law 13th edn,North Ryde, N.S.W.,<br />

CCH Aust., 1993<br />

Van Horne, J. et al. Financial Management & Policy in Australia.<br />

3rd edn, Sydney, Prentice Hall, 1990<br />

~~622 Engineering Management<br />

No, <strong>of</strong> hours per week: two hours<br />

An elective subject in the Graduate Diploma in Management.<br />

Subject aims and description<br />

This subject addresses wider issues associated with effective<br />

engineering management. Considerations include: legal<br />

issues (trends, obligations, pr<strong>of</strong>essional liability and protection<br />

<strong>of</strong> property), executive interfaces, engineering business units,<br />

management <strong>of</strong> systems effectiveness, management<br />

strategies (capability acquisition and procurement, integrated<br />

logistic support, maintenance, performance measurement).<br />

Textbooks<br />

Babcock, D.L. Engineering Management. Englewood Cliffs, N.J.,<br />

Prentice Hall, 1991<br />

Meredith, J.R. and Mantel, S.J. Project Management 2nd edn, New<br />

York, Wiley, 1989<br />

~~623 Marketing<br />

No. <strong>of</strong> hours per week: three hours<br />

A compulsory subject in the Graduate Diploma in<br />

Management.<br />

Subject aims and description<br />

This subject addresses the skills necessary to evaluate the<br />

broad marketing needs and vulnerabilities <strong>of</strong> private and<br />

public sector enterprises. Emphasis is on establishina a<br />

thorough grounding in marketing principles and the<br />

application <strong>of</strong> these principles to practical marketing<br />

situations. An outcome <strong>of</strong> this subject is the development <strong>of</strong><br />

a detailed marketing plan to improve performance and<br />

pr<strong>of</strong>itability.<br />

Textbooks<br />

Hindle, K.G. What is a Marketing Case Study and How do you Solve<br />

it. Hawthorn. Vic.. <strong>Swinburne</strong> Press. 1992<br />

Legge, J.M. he competitive Edge - How Innovation Creates and<br />

Sustains the Competitive Advantages <strong>of</strong> Enterprises. Allen & Unwin,<br />

1992<br />

1<br />

~ ~ 6 2 4 Management Practice<br />

No. <strong>of</strong> hours per week: six hours<br />

A comoulsow subiect in the Graduate Di~loma in<br />

~anagemeni for part-time students only.<br />

Subject aims and description<br />

This subject is designed to draw together the topics covered<br />

in the other subjects <strong>of</strong> the Graduate Diploma in<br />

Management with an industrial emphasis and provide<br />

additional material to enable the student to develop an<br />

understanding <strong>of</strong> the process <strong>of</strong> management in business<br />

organisations.<br />

Particular emphasis is placed on recognising the combinations<br />

<strong>of</strong> internal and external circumstances that create a business<br />

opportunity; analysing the risk attached to grasping<br />

opportunities; developing the people and business skills<br />

needed to launch a successful commercial venture based on<br />

technology products or services; practising sound<br />

management skills and techniques in converting<br />

opportunities to reality; practising sound management skills<br />

and techniques to control the resources available to grow the<br />

business or organisation; recognising, discussing and selecting<br />

from a broad range <strong>of</strong> business strategy development<br />

methodologies; preparing a commercial business plan;<br />

describing and assisting the implementation <strong>of</strong> appropriate<br />

systems and controls to manage a new or growing company<br />

or other organisation.<br />

Textbooks<br />

Golis, C.C. Enterprise and Venture Capital: A Business Builder's and<br />

Investor's Handbook. 2nd edn, St Leonards, N.S.W., Allen & Unwin,<br />

1993<br />

Legge, J.M. The Structure <strong>of</strong> a Business Plan. Hawthorn, Vic.,<br />

<strong>Swinburne</strong> Press, 1993<br />

Legge, J.M. The Modern Machiavelli: The Nature <strong>of</strong> Modern Business<br />

Strategy. 2nd edn, Hawthorn, Vic., <strong>Swinburne</strong> Press, 1991<br />

Timmons, J. New Venture Creation: Entrepreneurship in the 1990s.<br />

3rd edn, Homewood, Ill., Irwin, 1990

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